Digital Marketing Specialist
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About the Role
We're seeking an experienced digital marketing strategist to amplify our market presence. As a seasoned professional in B2B SaaS marketing, you'll be responsible for architecting and executing integrated marketing strategies that position us as the definitive leader in agentic AI for customer experience transformation.
This role demands someone who understands the nuances of marketing complex AI solutions to enterprise buyers, can craft compelling narratives around technical innovations, and knows how to generate pipeline through sophisticated multi-channel campaigns.
Key Responsibilities:
* Content Leadership: Develop authoritative content across formats - thought leadership articles, technical whitepapers, video demos, webinars, and interactive product showcases that demonstrate our agentic AI capabilities.
* Campaign Architecture: Design and execute sophisticated campaigns leveraging LinkedIn, Google Ads, and emerging B2B channels to reach decision-makers in target accounts.
* Technical Storytelling: Transform complex AI concepts (LLMs, agent orchestration, workflow automation) into compelling narratives that drive enterprise sales conversations.
* Performance Optimization: Apply advanced analytics to continuously refine CAC, pipeline velocity, and content ROI across all channels.
* SEO & Thought Leadership: Build organic authority through strategic content that positions us at the intersection of AI innovation and customer experience.
* Sales Enablement: Create high-impact collateral including competitive battlecards, ROI calculators, and technical one-pagers that accelerate deal velocity.
* Market Intelligence: Stay ahead of AI/automation trends, competitor movements, and evolving buyer behaviors in the enterprise SaaS landscape.
Essential Qualifications:
* 5+ years of proven B2B SaaS marketing experience, with demonstrable results in AI, automation, or enterprise software sectors.
* International market experience - you've successfully marketed SaaS products across multiple geographies and understand global enterprise buyers.
* Technical fluency - ability to engage confidently with technical audiences about AI, APIs, integrations, and enterprise architecture.
* Campaign expertise - advanced proficiency in LinkedIn Campaign Manager, Google Ads, ABM platforms, with proven ability to generate qualified enterprise pipeline.
* Content mastery - exceptional writing skills with portfolio demonstrating ability to create everything from technical documentation to executive-level thought leadership.
* Analytics-driven - deep experience with attribution modeling, marketing analytics, and data-driven decision making.
* Tool proficiency - hands-on experience with modern martech stack (HubSpot, WordPress, SEMrush/Ahrefs, Canva/Figma, CapCut, Adobe Express, ClipChamp).
* AI-native mindset - actively leverage AI tools (ChatGPT, Claude, Perplexity, etc.) to scale content production and campaign optimization.
Benefits and What We Offer:
* Competitive Salary: Based on your experience and role.
* Time Off: 22 days of paid leave + 5 extra days.
* Hybrid Work: Balance office and remote days.
* Performance Bonuses: Get rewarded for results.
* Health Benefits: Comprehensive coverage.
* Learning & Growth: Access to training programs and room to grow.
* Supportive Team: Work with a fun, fast-moving, and collaborative crew.
* Great Culture: Openness, creativity, and plenty of good vibes.