As a senior marketing specialist, you will lead and execute impactful email campaigns across various platforms. To succeed in this role, you must be proactive and independent, taking ownership of tasks to ensure timely and high-quality results through collaboration with team members.
Our ideal candidate can drive engagement and conversion through strategic, data-driven email marketing campaigns. They will play a pivotal role in delivering value to our audience and generating qualified leads through targeted email workflows.
* Bulk and scale revenue-generating newsletters and email automation funnels
* Design and manage upsell and cross-sell flows tied to user intent and lifecycle stages
* Utilize automation, segmentation, and personalization to boost conversions
* Cross-functionally collaborate to ensure email tone, brand, and goals align
Responsibilities:
* Plan, execute, and optimize weekly email newsletters and promotional sends, and oversee the entire funnel
* Develop and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross-sell
* Lead segmentation strategies for agencies, brands, and different buyer profiles
* Work closely with design/content to ensure compelling creative and UX
* Analyze email revenue performance and deliver actionable recommendations
* Ensure compliance with email marketing regulations