As a key member of our team, you will play a vital role in driving the success of our digital presence.
The E-Commerce Manager is responsible for leading and optimizing our online platforms to achieve revenue growth and enhance the hotel experience.
This role requires a creative mind, strong analytical skills, and a passion for digital marketing and hospitality.
Main Responsibilities:
* Strategic Planning: Participate in the development of the strategic plan, marketing plan, and budgeting process, providing expertise in digital and e-commerce.
* Digital Action Plan: Define and lead the yearly digital action plan covering both direct and indirect channels, aligned with revenue targets.
* Collaboration: Collaborate closely with the Revenue Management and Marketing teams to ensure coherence and performance across all e-commerce activities.
Website Management:
* Site Updates: Oversee the updates and maintenance of the hotel website (all.com / brand.com).
* SEO Optimization: Ensure the website is optimized for SEO and offers a seamless user experience.
* Content Updates: Regularly update the site with current offers, promotions, events, and relevant information (rooms, F&B outlets, MICE).
OTAs Management:
* Relationships: Manage relationships with Online Travel Agencies (Booking.com, Expedia, etc.).
* OTA Strategy: Deploy and align the OTA strategy together with the Revenue Manager.
* Listing Optimization: Optimize listings and content across all third-party websites.
* Promotional Tools: Activate and manage promotional tools on OTA platforms
Digital Marketing:
* Strategy Development: Develop and implement digital marketing strategies including SEO, content marketing, and email campaigns focused on Rooms, F&B outlets, and MICE.
* Brand Consistency: Ensure brand consistency across all digital platforms, in collaboration with the marketing team.
* Email Campaigns: Manage email marketing campaigns through third-party tools, aligned with corporate guidelines.
* Reputation Management: Contribute to the hotel's online reputation management and work with Guest Relations to address online feedback promptly.
Social Media Management:
* Strategy Implementation: Coordinate and implement social media strategies (Facebook, Instagram, etc.) to enhance brand awareness and engagement.
* Content Creation: Create, publish, and monitor content across social media platforms
Data Analysis and Reporting:
* Performance Tracking: Track and analyze the performance of digital activities using various analytics tools (Google Analytics, CMS, etc.).
* Campaign Effectiveness: Measure and report on the effectiveness of digital marketing campaigns and the performance of both direct and indirect channels.
* New Opportunities: Identify new revenue opportunities based on market studies, third-party intelligence, and internal data analysis.
Qualifications:
* Experience: 2 years of experience in marketing and/or communication
* Education: University degree in Marketing and Communication or equivalent
* Language Skills: Fluent in written and spoken English & Portuguese
* Software Proficiency: Proficiency in MS Office (Excel, Word, Powerpoint, Outlook); knowledge of the Adobe suite (InDesign, Photoshop, Illustrator)
* Social Media Knowledge: Knowledge of social networks and digital marketing
* Communication Skills: Excellent communication skills required, both written and verbal
* Industry Experience: Experience in the hospitality industry an asset
* Interpersonal Skills: Strong interpersonal and problem-solving skills
* Reliability: Highly responsible and reliable
Additional Information:
Fairmont Values:
We value the needs, ideas, and individuality of others. We treat everyone with fairness and dignity.
We celebrate our differences. We support one another and always stand together.
We build trust through mutual respect and authenticity.
We have the power to take initiative and anticipate moments that create unforgettable experiences.
We build genuine connections and cherish every opportunity to make those around us feel special.
Diversity and Inclusion:
Fairmont is committed to creating an inclusive environment where diverse talents thrive. We welcome candidates from all backgrounds to join our team.
Employee Benefits:
Enjoy a range of exclusive colleague benefits, including complimentary upgrades, extended stays, discounted stays at Accor, Fairmont and Raffles properties, special discounts on dining and wellness services, and additional luxuries to enhance your experience.
We believe in taking care of our team, ensuring that your hard work is rewarded with exceptional benefits.