Purpose and Overview The adidas Digital Planning and Operations team builds digital campaigns that give our consumers the best experience of our brand. Digital Activation and Global Digital Content Management are part of this organization. We are looking for digital experts dedicated to building and managing content and experiences on our ‘own’ platforms from .com to mobile apps. In this role, you will work with the Global Digital Content Management team within the Digital Planning and Operations area as part of the adidas Digital organization in Porto, Portugal. The Global Digital Content Management team is responsible for the creation, localization and management of global content activations on adidas.com and the adidas app across multiple markets as well as other touchpoints and platforms. In this role, you will deliver campaigns (consisting of text, image, and video elements) across various digital channels. You will be responsible for the quality and timely delivery of content as part of integrated marketing campaigns. Specifically, for day-to-day operations using a variety of content management systems (CMS) for brand content is required. You will act as the defined expert for these platforms and key contact for a wide variety of stakeholders (business unit, digital activation, agencies, translations team, QA team, IT, local markets, etc.).
Key Responsibilities
* Create, localize, and manage content updates in a CMS at global level, based on set digital campaign plan.
* Successfully deliver assigned projects end-to-end through effective application of project management methodologies.
* Think globally and cross-functionally to identify project dependencies and impact, raise dependency issues with the project sponsor and co-create solutions.
* Collaborate with team members and stakeholders from other functions such as digital activation, agencies, translations team, QA team, IT, local markets, business unit, etc.
* Work closely with brand marketing teams to ensure the timely publication of campaigns to digital platforms.
* Provide expert knowledge on digital guidelines within the adidas ecosystem.
* Operate various CMS tools, including ContentFlow.
* Support and provide CMS system training to global and local teams.
* Collaborate and support process and technical improvements as key CMS user.
Key Relationships
* Internal: Global Digital Activation Managers, Brand Comms Managers, Process Managers, Product Owners, etc.
* External: Agencies, External Content Management, Translations Project Managers, Soft and Hardware Support teams, plus various external stakeholders.
Knowledge, Skills And Abilities
* Digital mindset
* Demonstrated competence in content management systems
* Understanding of content management on a global level
* Exceptional problem-solving mindset
* Creative end-to-end thinker
* Ability to work independently
* High degree of self-management and drive
* Meticulous attention to detail
* Ability to efficiently communicate across departments and various levels of management
* Ability to mediate and build consensus between cross-functional stakeholders
* Ability to quickly adapt to changing business processes and business partners
* Ability to handle and prioritize multiple tasks simultaneously
* Team player who is passionate about digital communication and content marketing
Requisite Education And Experience / Minimum Qualifications
* Education/apprenticeship in digital marketing, digital communications, IT, digital business, or a related field preferred.
* Minimum of 1 year of progressive work in a digital field. Work experience in mid to large-scale project management is a plus.
* Experience with Content Management Systems preferred.
* Knowledge of web development or design is a plus.
* Any experience with digital production, content marketing and eCommerce is preferred.
* Computer and technology skills: proficiency in standard office programs and project management tools such as JIRA, Confluence, SharePoint and Airtable is a plus.
* Fluency in English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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