Shaken Not Stirred is an organization founded in **** with the mission to empower future generations by developing and implementing innovative education projects.
Our flagship initiatives include42 PortugalandTUMO Portugal.
All our initiatives are driven by a strong social mission: to promote upward social mobility and contribute to long-term social and economic growth.42is one of the world's leading coding schools, with over 50 campuses across more than 30 countries.
It is a free of charge, inclusive school, open to anyone regardless of academic background or professional experience, based on a peer-to-peer, project-based learning model with no classes, no teachers, and no schedules.
In Portugal, 42 Lisboa opened in **** and 42 Porto in ****, and has nowadays **** active students with an employment rate above 90%.
TUMOis a creative technologies center founded in Armenia and now present in more than 10 countries.
Aimed at young people aged 12 to 18, TUMO is a free of charge program that complements formal education through personalized learning paths in areas such as Programming, Robotics, Animation, Game Development, Music, Photography, and Graphic Design.
In Portugal, TUMO centers are already operating in Coimbra, Lisboa and Porto, each with a capacity for ***** students, and an ambition to scale even further nationwide.Shaken Not Stirred is also taking its first steps ininternational expansionandprofessional and entrepreneurship programs, delivered both in partnership with companies (B2B) and directly to individuals (B2C).
ABOUT THE ROLE The Growth Specialist is responsible for driving the full student acquisition journey end-to-end — from first contact to enrollment — across Shaken Not Stirred's educational projects (42 Portugal, TUMO Portugal, and professional programs).
This role owns results: ensuring that potential students discover, engage with, and ultimately enrol in our programs.You will design and execute organic, partnership-driven and activation-focused strategies, leveraging the unique strength of our projects: strong community, high goodwill, and word-of-mouth potential.THIS IS A HIGHLY HAND-ON ROLE FOR SOMEONE WHO IS:proactive,comfortable with ambiguity,obsessed with outcomes,and motivated by building systems that convert interest into real participation.Your success will be measured primarily by:number of applicants, visits, and enrolled studentsconversion rates across the funnelgrowth of organic reach and engagementWHAT YOU WILL DO 1.
End-to-End Admissions OwnershipOwn the full funnel:Ensure no stage is "unowned" or leakingAct as the single point of accountability for student acquisition results.2.
Partnerships & Organic Growth (Primary Focus)Drive visibility through:partnerships with schools, institutions, communitiesinfluencers, alumni, employers, and ambassadorsevents, talks, and external activationsActively identify and secure opportunities for free exposure and amplification.Turn leads into real candidates:follow-up via email, phone, WhatsAppmanage visit scheduling and attendanceContinuously improve response time, messaging, and conversion flows.4.
Community & Social ProofStrengthen organic credibility:activate students and alumni to generate reviewscreate simple mechanisms to increase word-of-mouth5.
Funnel Optimization & ExperimentationIdentify bottlenecks and improve:conversion rates at each stagemessaging and positioningRun lightweight tests (channels, formats, outreach approaches) and scale what works.6.
Tracking & Performance MonitoringTrack leads, visits, and enrollments across channelsBuild simple dashboards (not over-engineered)Identify what drives actual admissions (not vanity metrics)7.
Stakeholder Alignment (Simplified)Work closely with each school/teamAlign on priorities, timing, and capacityKeep communication clear and focused on results8.
Paid Media (Secondary / Tactical)Use paid channels only when relevantSupport testing or scaling of validated strategiesEnsure spend is justified by real outcomesWHAT SUCCESS LOOKS LIKEIncreased number of applicants and enrolled studentsStrong conversion rates across all funnel stagesHigh volume of organic traffic and partnershipsReduced dependency on paid mediaClear visibility on what drives admissionsNOT THIS ROLE To be explicit, this is not:a performance marketing specialist rolea campaign manager rolea purely strategic marketing roleIt is a results-driven admissions & growth role.WHAT YOU BRING Profile2+ years in marketing, admissions, growth, or similarExperience in execution-heavy roles (not just strategy)Background in startups, education, or fast-paced environments is a plusMindsetStrong ownership: you take responsibility for results, not tasksAction-oriented: you move fast and iterateComfortable with ambiguity and building from scratchNot attached to "channels" — focused on what worksSkillsAbility to manage multiple tools (CRM, email, WhatsApp, basic ads, etc.)Strong communication and follow-up skillsBasic analytical ability (understand funnels, conversion, etc.)Comfortable engaging with different stakeholders (students, partners, teams)LanguagesPortuguese (mandatory)WHAT WE OFFER:A full-time position, carried out in-loco in a dynamic and collaborative office environment (based in Beato);
Acollaborative teamwhereeveryone is encouraged to contribute their best to the growth of the project;
Theopportunity to take real ownership of paid mediaacross meaningful education and social impact projects;
Acompensation and benefits packagealigned with the responsibility of the role and the candidate's experience;
Time off: 5 additional days off on top of mandatory leave;
Health insurance: 75% co-funded by the organization;
Learning and developmentopportunities to support continuous growth.
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