Optimizing Media Impact
About the Role
This leadership position oversees global media operations, focusing on advanced analytics and AI-driven measurement to drive strategic decision-making.
Key Responsibilities:
1. Foster a data-driven culture by developing and implementing analytical frameworks that assess media effectiveness incrementality ROI;
2. Leverage Marketing Mix Modelling (MMM) frameworks to inform business strategies;
3. Analyze market trends and consumer behavior to optimize marketing mix performance across various markets.
Skill requirements:
- Expertise in Marketing Mix Modelling (MMM)
- Strong analytical skills with proficiency in statistical modeling
- Experience working with AI-driven tools for data analysis
A competitive benefits package is offered. This role requires a strong leadership presence, ability to communicate complex ideas effectively, and adaptability in a fast-paced environment.
The ideal candidate will have experience managing cross-functional teams responsible for delivering high-quality results under tight deadlines.
The selected candidate must be able to make informed decisions based on thorough analysis of available data,
guaranteeing cost-effective solutions while meeting key objectives.