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Marketing manager

Braga
Darvvin Group
Anunciada dia 22 fevereiro
Descrição

Darvvin Group is a fashion-focused ecosystem operating at the intersection of strategy, retail, brand building, and innovation.
We work across consultancy, owned retail concepts, and independent fashion brands, supporting talent from positioning to execution — online and offline.
We are looking for a Marketing Manager to lead and orchestrate our marketing efforts across brands, channels, and projects, ensuring consistency, performance, and creativity at scale.
As Marketing Manager, you will be responsible for ideating, coordinating, and executing all marketing initiatives across the Darvvin Group ecosystem.
You will work closely with leadership, creative, retail, and external partners to translate strategy into impactful campaigns.
Key Responsibilities
Ideate and coordinate all marketing campaigns across Darvvin Group brands and projects
Social media management: content planning, calendar coordination, tone of voice alignment, and performance monitoring
Newsletter strategy and execution: segmentation, content planning, automation, and optimisation
Website and SEO improvement: continuous optimisation of content, structure, and performance
Oversee paid media campaigns (Meta, Google, etc.), coordinating agencies and analysing results
Organise and manage events: brand activations, pop-ups, store events, launches, and industry moments
Ensure brand consistency across all touchpoints (digital, retail, communication)
Analyse performance, define KPIs, and continuously improve results through data-driven decisions
Must Have
Minimum 4 years of relevant experience in marketing (fashion, lifestyle, retail, or creative industries preferred)
Strong ability to manage multiple projects simultaneously, with solid project management skills
Proven analytical mindset with the ability to read data and turn insights into action
Experience in team management and coordination of internal and external stakeholders
Highly digital-driven and up-to-date with trends, platforms, tools, and best practices
Nice to Have
Experience working with multi-brand or omnichannel environments
Hands-on experience with tools such as Klaviyo, Meta Ads, Google Analytics, Shopify, CMS platforms
Understanding of fashion retail dynamics, launches, seasonal calendars, and storytelling
Strong organisational skills and attention to detail
Proactive, autonomous, and solution-oriented mindset
What We Offer
A strategic role with real impact across brands and projects
A dynamic, creative, and fast-growing environment
Direct exposure to leadership and decision-making
The opportunity to shape and scale a 360o fashion ecosystem
Competitive compensation aligned with experience

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