About Serenity-the-Art-of-Well-being
We are a progressive hospitality company dedicated to fostering wellness and holistic health.
Job Overview
We seek an experienced Marketing Manager to oversee marketing efforts for our key wellness brands: Serenity, Active by Serenity, and Pure.
Key Responsibilities
* Develop and implement comprehensive digital marketing strategies aligned with brand and business goals.
* Oversee content creation for websites, social media, email campaigns, and other digital platforms.
* Optimize website content for search engines and analyze performance metrics.
* Manage and grow Serenity's presence on social media platforms.
* Develop and execute email marketing campaigns to nurture leads and retain customers.
* Collaborate with influencers and wellness advocates to enhance brand credibility and reach.
* Monitor key metrics, analyze performance data, and generate reports to optimize marketing efforts.
* Identify strategic partnerships within the wellness industry to expand reach and engagement.
* Plan and supervise paid advertising campaigns across Google Ads and social media platforms.
Requirements
* Bachelor's degree in marketing, Communications, Business, or a related field.
* 3+ years of experience in marketing management, preferably in wellness, hospitality, or lifestyle.
* Expertise in websites, social media, digital marketing, and analytics.
* Excellent communication, strategic thinking abilities, and work under pressure.
* Expertise in data-driven decision-making, conversion rate optimization (CRO), and customer journey mapping.
* Creative thinker with excellent communication, storytelling, and copywriting skills in Portuguese and English.
Benefits
* Collaborative environment and a beautiful location in Albufeira, Algarve.
* Competitive salary and benefits.