PLG Manager
We are looking for a data‐driven, scrappy, and collaborative PLG Manager to build our growth engine from the ground up. You'll be architecting how users discover, adopt, and eventually pay for our product. You will be the glue between Product, Marketing, and RevOps, ensuring that our "self‐serve" motion is as frictionless as possible.
Core Responsibilities
- Program Foundation: Define and build the PLG framework, including tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
- Product Collaboration: Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in‐app triggers that drive virality and expansion.
- Lifecycle Mastery: Partner with Marketing to build automated, behavior‐based messaging (email, push, in‐app) that nudges users toward key activation milestones.
- RevOps & Data Integrity: Collaborate with RevOps to ensure our tech stack (e.g., Segment, Mixpanel, HubSpot/Salesforce) captures the right data to trigger sales‐assist motions (PQLs) when a self‐serve user is ready to upgrade.
- Experimentation: Run continuous A/B tests on pricing pages, sign‐up flows, and gated content to maximize conversion rates.
What You Bring
- 4+ years of experience in Growth Marketing, Product Management, or Growth Operations—ideally within a SaaS environment.
- Analytical Rigor: Comfortable in SQL or data visualization tools (Tableau/Looker) and able to tell a story with numbers.
- Technical Fluency: Understand how APIs, webhooks, and tracking pixels work, and speak the language of product and engineering.
- Growth Mindset: Comfortable failing fast, preferring smaller rapid tests over lengthy feature builds.
- Cross‐Functional Leadership: Able to influence teams that don't report to you to get growth experiments on the roadmap.
Annual Salary Range
$130,000 – $160,000 USD.
Benefits
- Work from anywhere
- Flexible paid time off
- Flexible working hours (async)
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in‐person social events or co‐working spaces
Equal Opportunity Employment
Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and other under‐represented groups to apply, but we prioritize a sense of belonging. During your interviews and beyond, we ask and encourage anybody who needs an accommodation to request one from their recruiter.
We accept applications on an ongoing basis.
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