Social Media Professional
Arrow Global in Portugal is seeking a skilled Social Media Specialist to develop and execute brand-aligned social media strategies across multiple platforms.
Job Description:
We are responsible for managing the Hospitality, Sports, and Leisure areas of Arrow Global in Portugal. Our team oversees the management of major hotel units located in Vilamoura, Carvoeiro, Lagos, Albufeira, Aroeira, and Madeira, as well as golf courses and equestrian centers.
This role will be responsible for developing, executing, and optimizing brand-aligned social media strategies across multiple platforms, engaging with the community, and analyzing performance data to enhance content effectiveness.
Key Responsibilities include:
* Developing and executing a rolling social-media calendar across Facebook, Instagram, LinkedIn, TikTok, and YouTube
* Creating engaging, brand-aligned content (copy, imagery, short video) in collaboration with our digital team
* Managing day-to-day community engagement: responding to comments, messages, and reviews promptly and professionally
* Monitoring performance metrics (reach, engagement, conversions) and producing weekly/monthly reports with actionable insights
* Staying on top of social trends, platform updates, and hospitality-industry best practices to continually optimize our strategy
* Coordinating influencer partnerships and user-generated content initiatives
Required Skills and Qualifications:
To succeed in this role, you will need:
* 2-4 years' hands-on experience in social-media management preferably within hospitality or tourism
* Excellent written and spoken English; Portuguese native or fluent
* Strong understanding of platform algorithms, ad formats, and advertising tools (Meta Business Manager, TikTok For Business, etc.)
* Proficiency in basic content-creation tools (Canva, Adobe Spark) and familiarity with social-media scheduling platforms (Hootsuite, Sprout or similar)
* Creative mindset with an eye for detail and brand consistency
* Data-driven approach with the ability to translate analytics into strategic recommendations
* Team player who thrives in a fast-paced, collaborative environment
Venue:
The ideal candidate should be based in Vilamoura.