Business Intelligence Role
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We are a fast-growing, close-knit digital services company that specializes in providing support to large multinational companies for SEO, product and web content management, social media management, performance marketing, e-commerce management, CRM and email marketing automation, DX and development, data management and analytics, project management, digital consultancy and recruitment.
As a multinational company with offices worldwide, we have an exceptionally talented and diverse team and an A+ client portfolio, the world is our oyster.
We are looking for a Business Intelligence Analyst with 3-5 years of experience in marketing analytics, particularly with a focus on CRM, and advanced SQL expertise.
Qualifications
* Bachelor's degree in Marketing, Business Analytics or a related field
* 3-5 years of experience in marketing analytics, with a focus on CRM
* Advanced SQL required
* Experience with Salesforce Marketing Cloud and Email Marketing Analytics
* Excellent communication and presentation skills, with the ability to translate complex data into strategic insights
* Proficient in using data visualization tools such as DOMO and Tableau to present data in a visually engaging manner
* Familiarity with marketing automation tools and strategies
* Ability to work independently and in a team environment, managing multiple priorities
Responsibilities
* Develop and enhance measurement KPI frameworks for different owned channels
* Analyze and develop CRM strategies to improve customer engagement, retention and lifetime value
* Demonstrate the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives
* Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis
* Cross-functional teams integrate analytics insights into customer experience improvements and support overall business goals
* Use SQL to analyze data and determine trends, predict outcomes and offer actionable insights
* Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates
* Create comprehensive reports and dashboards to track marketing performance metrics
* Stay abreast of industry trends and advancements in CRM and analytics technologies
What We Offer
Remote Work Model: We enhance flexibility, foster productivity and facilitate a healthier work-life balance for our employees
Meal Allowance: We provide a meal card of €10.20 per workday
Private Health Insurance