YOUR MISSIONArchitect and pilot the Revenue EngineYou will transition Paradox from a founder‐led marketing approach to a brand‐led, repeatable, data‐driven engine. You don't just manage a team; you get your hands dirty to identify growth levers and pull them yourself. Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2x better. You lead from the front, testing hypotheses, launching new channels, and showing the team how it's done.Your Key ResponsibilitiesOffer–Market Fit continuously assessed, refined, repositioned, and launchedIdentify which segments an offer truly works for and which it doesn'tRefine, reposition, or stop offers based on evidenceArchitect Funnels and campaigns (Hands‐On)Map funnels and oversee their implementation directlySetup tracking, check the flows, and ensure the machine works before managing budget scalingRelentless optimization (CRO & A/B testing)Design, launch, and analyze A/B tests yourself across headlines, pricing, offers, etc.Proactively hunt for friction points in the user journey; audit, propose fixes, and implement tests immediatelyDesign, launch, and analyze experiments across funnels, pricing, messagingEnsure tracking, data integrity, and learning compounds over timeChannel exploration & scaling: overview core Paid Social, identify next winning acquisition channels to maximize ROI/ROASAnalyze ad performance, provide data‐backed briefs to the Content Strategist, and identify winning angles for aggressive scalingDesign and optimize growth loops (product, retention, referral, content → product → content)Diagnose growth across acquisition, activation, sales alignment, retention, and expansionIdentify where growth is constrained and whyLead the Growth team (Paid, Copy, Web, PMM) by setting a standard of excellence and serving as a sparring partner for strategy, copy angles, and technical executionBuild your team by sourcing talents, managing them, training them, and discontinuing them when necessaryAlign with Sales: focus on appointments held and deals closed, not just leads generated; set up feedback loops to adjust targeting based on lead quality; prioritize high‐intent leads over cheap volume and stop campaigns that bring tire‐kickers, even if CPL is lowTools you'll masterGA4, Optibase, Wefblow, Vidalytics, Clarity, Hotjar, Amplitude, Figma, Looker Studio, VWO, Optimizely, and any other tools that help you see what others missYou'll own KPIsLTV / CAC ratioFunnel conversion rates by stageX experiments launched per weekDesired OutcomesConversion rates 2× better than baselineContinuous growth experimentation runsA predictable growth engineExperienceMinimum of 3 years in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing, ideally within Saa S, e‐commerce, or digital product environmentsTrack record of designing, implementing, and scaling A/B and multivariate tests that have generated measurable improvements in revenue, user activation, or conversionCompetenciesGrowth Diagnosis & System ThinkingPersuasion & Behavioral InsightAnalytical skillsetPersonalityCuriosity: relentlessly dig into why users behave the way they do until you uncover the insight behind the dataHands‐On ExecutionPrecision: care about clarity in hypotheses, clean data, and unambiguous resultsAgility: move fast, adapt instantly to new findings, and turn insights into tests within hours, not weeksLanguageFrench: native / bilingualEnglish: fluent; able to hold a conversation with English‐speaking colleagues; written communication in English