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Digital channels manager

Viseu
Apex Group
Anunciada dia 25 abril
Descrição

Are you ready to own the end-to-end player experience and drive growth in conversion, engagement, and retention?
We are looking for a Head of Product (Growth & Experience).
You will own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention.
Ensure the product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.
All you need is:
Experience in product management, growth product, or UX-driven roles;
Strong understanding of conversion funnels and user behaviour;
Data-driven, comfortable with analytics and A/B testing;
Experience with mobile apps and web platforms;
Abilityto translate business goals into product features;
Experience inbetting, gaming, fintech, or high-conversion consumer apps is a plus.
Your daily adventures will look like: 1. Product Ownership:Own app (iOS & Android) and website experience;
Define and manage the product roadmap aligned with business and growth priorities;
Prioritise features based on impact on conversion, retention, and engagement;
Ensure product features comply with regulatory requirements and responsible gaming standards.
2. Funnel & Conversion Optimisation:Improve key conversion steps: registration, KYC, first deposit;
Identify friction points and lead initiatives to improve user journey performance;
Work closely with Marketing to translate data into product improvements.
3. Retention & Engagement:Define and improve retention mechanics (gamification, user journeys, in-app engagement);
Collaborate with Promo and CRM teams on feature-driven retention strategies;
Increase userfrequency and long-term value (LTV).
4. Product Strategy & Roadmap:Define product priorities based on user data, competitive benchmarking, and market trends;
Ensure the product remains competitive vs leading operators in Portugal.
5. Cross-Functional Collaboration:Work closely with Growth, Brand, Tech, and Country Manager;
Translate business needs into clear product requirements.
6. Delivery & Execution:Own product backlog and prioritisation;
Work with tech teams and project managers to ensure timely delivery;
Ensure features are delivered with clear success metrics.
Key KPIs:Conversion rates (registration ? deposit);
App performance (install ? activation ? deposit);
Retention andchurn;
User engagement (frequency, session depth);
Contribution to LTV improvement.
What This Role Is Not:Not a project manager;
Not a technical lead;
Not purely UXor design.
Why you will love working here:Competitive salary;
Dynamic, friendly and innovative work environment;
Career growthand professional development opportunities;
Hybrid work model with flexibility.
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