PstrongAbout Us: /strong /ppstrongUHM /strong (United Hospitality Management) is a progressive hospitality company committed to fostering wellness and holistic health.
We aim to inspire individuals to live healthier, more balanced lives through our premium wellness services and products.
We are seeking a passionate and proactive strongMarketing Manager /strong to lead and drive marketing strategies for our key wellness brands: strongSerenity /strong, strongActive by Serenity /strong, and strongPure /strong.
/ppbr / /ppstrongJob Overview: /strong /ppThe Marketing Manager is responsible for developing and executing integrated marketing strategies across strongSerenity – The Art of Wellbeing /strong and its sub-brands strongActive by Serenity /strong and strongPure /strong.
/ppbr / /ppThis role drives brand awareness, engagement, and revenue growth, ensuring a strong and consistent brand presence while adapting strategies to each sub-brand's positioning, audience, and commercial objectives.
/ppbr / /ppThe position requires a balance between strongstrategic thinking and hands-on execution /strong, with a strong focus on strongdigital marketing, PR, email marketing, and brand management /strong, while embodying the values of wellbeing and holistic living.
/ppbr / /ppstrongKey Responsibilities: /strong /ppstrongBrand Strategy Positioning /strong /pulliDevelop and implement integrated marketing strategies across Serenity, Active, and Pure /liliEnsure clear positioning and differentiation of each sub-brand while maximizing synergies /liliAct as brand guardian, ensuring consistency in tone of voice, storytelling, and visual identity /liliBuild and manage annual marketing plans and campaign calendars /liliCoordinate the production of offline marketing materials (brochures, signage, menus, presentations, and promotional assets).
/li /ulpbr / /ppstrongDigital Marketing Performance /strong /pulliPlan, execute, and optimize digital campaigns across platforms (Google, Meta, etc.) /liliManage website performance, SEO, and user experience across all brands /liliMonitor KPIs (traffic, conversion, ROI) and adjust strategies accordingly /liliCollaborate with digital agencies and partners /li /ulpbr / /ppstrongEmail Marketing CRM /strong /pulliDevelop and execute email marketing strategies (newsletters, automations, campaigns) /liliSegment audiences and personalize communication to increase engagement and retention /liliManage CRM tools and customer lifecycle strategies /li /ulpbr / /ppstrongContent Social Media /strong /pulliDefine and oversee content strategies aligned with wellbeing trends and brand identity /liliManage social media presence, ensuring engaging and community-driven content /liliCollaborate with creators, influencers, and wellness advocates /liliEnsure consistency and quality across all digital platforms /li /ulpbr / /ppstrongPR, Partnerships Brand Visibility /strong /pulliDevelop and execute PR strategies to enhance brand awareness and credibility, including press releases, media content, and editorial materials.
/liliBuild and maintain maintain relationships with PR agencies, media, influencers, and wellness partners /liliIdentify and activate strategic partnerships within the wellbeing ecosystem /liliCoordinate brand presence in events, activations, and collaborations /li /ulpbr / /ppstrongAnalytics Reporting /strong /pulliMonitor performance metrics and produce regular reports on marketing activities /liliUse data-driven insights to optimize campaigns and support decision-making /liliTrack market trends and competitor activity in the wellbeing and lifestyle space /li /ulpbr / /ppstrongCross-functional Collaboration /strong /pulliWork closely with operations, product, and experience teams to ensure brand alignment /liliSupport activations, launches, and customer experience initiatives /liliAct as key wellness marketing advisor for internal stakeholders /li /ulpbr / /ppstrongBudget Resource Management /strong /pulliPlan, manage, and monitor marketing budgets /liliEnsure efficient allocation of resources and strong ROI /liliCoordinate external agencies, freelancers, and partners /li /ulpbr / /ppstrongRequirements: /strong /pulliUniversity degree in Marketing, Communication, Digital Media, or related field.
/lili3–5 years' experience in digital and brand marketing (preferably in hospitality or luxury sector).
/liliKnowledge of paid media (Google, Meta), SEO tools, content platforms.
/liliFluency in English and Portuguese.
/liliProficiency in analytics platforms (Google/Adobe Analytics).
/liliFamiliarity with CMS, e-mail marketing and CRM platforms, Adobe Suite, Canva or similar.
/li /ulpbr / /ppstrongBenefits: /strong /pulliWork with leading wellness brands in a growing industry.
/liliCollaborative environment and a beautiful location in Albufeira, Algarve.
/liliCompetitive salary and benefits.
/li /ulpbr / /ppIf you are a results-driven marketing manager with a passion for wellness, we'd love to hear from you! strongApply now and be a part of our mission to inspire healthier lives.
/strong /p