Email Marketing Specialist Job Description
We are seeking a highly skilled and proactive Email Marketing Specialist to lead our email campaigns. This role involves designing, executing, and optimizing weekly email newsletters and promotional sends, as well as managing the entire funnel.
The ideal candidate will have expertise in building and scaling revenue-generating newsletter and email automation funnels, creating upsell and cross-sell flows tied to user intent and lifecycle stages, and utilizing automation, segmentation, and personalization to increase conversions.
Key Responsibilities:
* Plan, execute, and optimize weekly email newsletters and promotional sends
* Manage the entire funnel, including design and deployment of email campaigns
* Build and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross-sell
* Lead segmentation strategies for agencies and brands
* Collaborate with design/content team to ensure compelling creative and UX
* Analyze email revenue performance and deliver actionable recommendations
* Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations
Requirements:
* Proven experience in email marketing and campaign management
* Expertise in email automation, segmentation, and personalization
* Strong analytical and problem-solving skills
* Excellent communication and collaboration skills
* Ability to work independently and as part of a team
What We Offer:
Growth opportunities, job stability, and a dynamic work culture that enables our teammates to excel in their careers.