The Programming Specialist leads programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with the community management across them, and builds on the organization's business plan by creating and implementing cross-platform programming strategies in support of the organization's wider marketing mix. She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time.Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Defines content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behavior.
2. Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network.
Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys.
3. Briefs specific content needs with Content team to maximize performance depending on platform and goals.
Develops activation plans with the Brand and Communications departments to maximize reach of this content.
Runs Social Media and Community Management, Programs local redbull.com and Red Bull TV, and works closely with Creator Marketing (Influencer) lead
4. Digital Media experience with at least 3 years of management experience in digital programming of channels/platforms.
5. Past experience running social media accounts and/or programming websites and apps
6. Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
7. Constant sense of online trends and knows how to drive Word of Mouth online
8. Strong communicator, knows how to constantly uplevel digital knowledge in the organization
9. Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
10. Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media
11. Lives and breathes media on the internet
12. Excellent digital industry knowledge
13. Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives
14. Hands-on, not afraid to run accounts when needed
15. Curious, open, creative
16. Leadership skills, good presenter and motivator
17. Problem solver and good mediator aligning and coordinating conflict of interest
18. Travel 20-30%
Programming Specialist
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: