Welcome to
CrunchEquation
, a consulting firm dedicated to empowering businesses with services that drive success and growth.
We specialize in customer support, design, marketing, SEO, and more.
We are looking for a
Social Media
Specialist
with expertise in iGaming to lead and execute innovative social media strategies that engage and grow audiences in the online gaming, sports betting, and casino industry.
This role requires deep knowledge of the iGaming sector, audience behaviors, and platform-specific best practices.
Requisitos
Develop and implement data-driven social media strategies specifically tailored for the iGaming industry;
Optimize social media accounts for maximum reach, engagement, and conversions, ensuring compliance with advertising regulations;
Work closely with designers, copywriters, and video editors to create e*ngaging, casino- and sports-betting-focused content* (promotions, odds updates, game highlights, live betting insights, etc.
;
Develop real-time content for major sporting events, esports tournaments, and casino promotions;
Ensure brand consistency, tone of voice, and messaging that aligns with the iGaming audience;
Engage with followers, answer queries, and build relationships with the gaming community;
Monitor and manage reputation, ensuring responsible gaming messaging and adherence to platform guidelines;
Track and analyze key performance metrics (engagement rates, player acquisition, retention, etc.) using tools like Meta Business Suite;
Conduct competitor analysis to identify industry trends and strategic opportunities;
Plan and execute paid social media campaigns for player acquisition and retention, ensuring compliance with advertising regulations Collaborate with affiliate marketing and influencer teams to drive traffic and sign-ups Build relationships with key figures in sports betting, online casinos, and esports communities.
Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience);
2+ years of experience in social media management, with a focus on iGaming, sports betting, or online casinos;
Experience with social media advertising (Facebook Ads, Twitter Ads, TikTok);
Proficiency inAdobe Photoshop is a plus;
Ability to react quickly to live gaming events and create real-time content;
Data-driven mindset with strong analytical skills to measure and improve campaign performance;
Fluency in English;
additional languages are a plus.
Vantagens
A collaborative and innovative work environment;
The opportunity to work with diverse brands across industries;
Competitive salary and benefits package;
Ongoing learning and professional development opportunities.