Job Title: Digital Marketing Lead
We are seeking a skilled and innovative digital marketing professional to lead our global digital marketing strategy.
1. Digital Strategy & Growth
* Develop and execute a full-funnel digital marketing strategy tailored to our B2B tech services. Launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
* Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects. Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
Key Responsibilities:
* Create high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more. Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
* Improve our organic presence through advanced SEO strategies (technical + content-based). Plan and execute paid search/display/social campaigns with a focus on ROI. Monitor KPIs and performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.
* Oversee website strategy and updates (in collaboration with designers/devs) to ensure optimal UX, SEO, and lead capture. Run A/B tests and CRO experiments to improve landing page performance.
* Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
* 3–5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
* Proven track record of building and optimizing multi-channel digital campaigns.
* Strong command of tools like Google Ads, LinkedIn Ads, Meta Ads Manager, PipeDrive, WordPress, GA4, SEMrush, Canva, or similar.
* Excellent copywriting and storytelling abilities with a keen eye for detail and design.
* Data-oriented mindset with a deep understanding of performance marketing and analytics.
* Self-motivated, proactive, and comfortable in an agile, remote-first environment.
About the Role:
This is a challenging role that requires a strategic thinker who can drive growth and improvement across multiple channels. If you are passionate about digital marketing and have a strong background in developing and executing effective campaigns, we encourage you to apply for this exciting opportunity.