Growth Marketing Lead at ZWIM® | Connected Swim Training | 1st Marketing HireZWIM® | Portugal,Lisbon | In-Office + Flex | is still stuck in the old world.
It's the last major endurance sport without a connected training platform.
We're building it, and we need our 1st marketing hire to make it impossible to ignore.ZWIM combines a patent pending dryland smart swim trainer, real time performance data, and game driven training to make swim training measurable, exciting, and consistent, without relying on pool logistics.20,000 athletes already train with our first concept: ZEN8 - ZWIM AT HOMETM.
62% recommended us to a friend.
Now we're launching the category triathletes and swimmers have been waiting for:Connected Swim Training.You'll build the growth and marketing engine from the ground up.1 hour you're setting strategy with the Founder.
Next you're working with product and engineers.
The next you're briefing an agency, editing a video, or packing demo gear.You own end to end growth.
Content, paid, influencers, lifecycle, events.
You will focus on 1 to 2 channels at a time, review performance weekly, and scale what works on repeat.
When it doesn't work, you stop and move on.What You'll Own• Pre launch: category design, education, pre orders, community activation• Customer migration: turn 20K existing customers into launch evangelists• Content machine: product seeding, UGC, briefing editors, setting creative direction• Performance marketing: manage agency, own the funnel, hold them to CAC• Conversion: landing pages to checkout, full funnel accountability• Events: demo days, club activations, expos• Metrics: CAC:LTV, AOV, MRR.
Weekly scoreboard.
No vanity numbers.You• 8+ years across e-commerce, marketing, growth, performance, or demand gen. Results matter more than years of XP• DTC hardware, subscription, or connected fitness experience• Agency selection and management• Hands on: Shopify, Klaviyo, Meta Ads, analytics• Triathlete or swimmer, you know ZWIM's customers and their experienceMindset• You move fast, test constantly, and adjust based on data• You live in data and measure performance accordingly• You're scrappy: pack boxes today, present to investors tomorrow• You have an eye for what resonates in creative, messaging, and product experienceNice to Have• AI workflow tools: Claude, Cowork, n8n• Product seeding or influencer program experience• Pre order campaign experience• Basic video or design skills: CapCut, CanvaOur ValuesWe take ownership: dive in with purpose, own our lane and resultsWe keep moving: test new strokes, push the pace forwardWe back each other: swim as a team, lift each other when waves get toughWe keep leveling up: stay curious, chase better every weekWe enjoy the ride: love the journey, celebrate every win togetherWhat's In It• 27 paid days off• Equity for high impact results• Meal allowance• Fitness partner discounts• Free access to everything we build: train, test, improve with the product• Direct line to CEO and Pro Athletes• Office + Flex: typically 3 days office, 2 remoteLisbon required.
Real product.
You'll demo it, ship it, train with it.We're builders.
Create a category with us.