Position Summary The Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The role oversees multi‐channel marketing initiatives, including digital, social media, and communications, ensuring consistent brand positioning. Working closely with cross‐functional teams and external partners, the Marketing Manager uses market insights and performance analytics to optimize campaigns and maximize return on investment.Key ResponsibilitiesStrategy Development and ExecutionDevelop and implement comprehensive marketing strategies to meet business objectives.Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth.Lead integrated marketing campaigns, ensuring consistency across digital, print, social media, and PR channels.Articulate with Human Relations department for internal communications management.Brand ManagementEnsure brand consistency across all marketing channels.Oversee the development of marketing collateral, content creation, and promotional materials.Drive brand awareness and positioning strategies to improve market share and brand equity.Digital MarketingLead digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.Optimize digital channels to enhance lead generation and customer engagement.Utilize analytics and performance metrics to continuously improve digital marketing efforts.Budget ManagementDevelop and manage the marketing budget, ensuring efficient allocation of resources.Track and report on the effectiveness of marketing initiatives and return on investment (ROI).Optimize spending based on campaign performance and market conditions.Collaboration and Stakeholder ManagementWork closely with sales, product, and customer service teams to ensure marketing aligns with business goals.Collaborate with external agencies and vendors to execute campaigns and initiatives.Present marketing plans and performance reports to senior leadership.Market Research and AnalyticsConduct regular market research to understand customer needs, preferences, and behaviors.Analyze campaign performance and utilize insights to make data‐driven decisions.Monitor competitors and industry trends to keep the company ahead of the curve.ProfileDegree in Marketing or related field.5+ years of experience in marketing, with at least 2 years in a managerial role.Proven track record of developing and executing successful marketing campaigns.Expertise in digital marketing, analytics, and marketing automation tools (e.g., Google Analytics, HubSpot, Salesforce).Excellent communication, presentation, and project management skills.Ability to thrive in a fast‐paced environment and manage multiple projects simultaneously.Knowledge of SEO/SEM, PPC, social media advertising, and content marketing.Familiarity with CRM systems and marketing automation platforms.Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.English proficiency (mandatory).French and/ or Spanish are a plus.#J-18808-Ljbffr