About the JobThe Brand Manager for Blédina is accountable for accelerating the brand's sustainable growth and reinforcing the relevance for the Early Life Nutrition category.
The role focuses on building a distinctive, trusted and emotionally engaging brand.
Key Objectives IncludeDrive sustainable growth and market share by strengthening Blédina's brand positioning and competitive advantage within the category
Increase brand awareness, consideration and preference among parents through impactful communication, activation and consumer engagement initiatives
Build and reinforce brand credibility and trust by leveraging scientific expertise, nutritional leadership and reassurance for parents
Identify and unlock growth opportunities through effective portfolio management, as well as innovation, renovation and pipeline development
Ensure excellence in marketing mix execution across all touchpoints, fully aligned with regulatory, medical and compliance requirements
Contribute actively to shaping Blédina's long-term brand vision, progressively reinforcing its leadership credentials in Early Life Nutrition
Act as a key cross-functional leader, driving strong alignment between Marketing, Sales, Medical and Regulatory teams around shared objectives
About youHave a university degree in Marketing, Business Administration or a related field.
Bring 3–5 years of experience in Brand Management (FMCG preferred).
Have experience in FMCG;
exposure to Nutrition and Infant Food is a plus.
Demonstrate a proven experience in brand activation, communication and portfolio management.
Combine strong strategic thinking with hands-on execution and analytical skills.
Have experience working in cross-functional and international environments, with high ownership and accountability.
Are fluent in English;
Portuguese is mandatory.
About usBlédina is part of Danone, committed to delivering high quality early life nutrition products worldwide.
Equity and diversity statementAt Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities.
For this we have trained all the people who participate in them.
Because to work with us, what matters to us is what you can contribute and nothing else.
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