Position Overview
We are seeking a highly experienced and versatile landing page designer to join our team on a
contract basis. The ideal candidate will have extensive experience designing high-converting
landing pages, digital ads, and websites for both B2B and B2C markets across multiple
industries. This role requires a strategic design mindset with proven expertise in conversion rate
optimization (CRO) and the ability to create compelling visual experiences that drive results.
Key Responsibilities
Design & Visual Development
* Design and optimize landing pages and digital ads for maximum conversion rates
* Create visually compelling designs that align with brand guidelines while driving user engagement
* Develop wireframes, mockups, and prototypes using Figma
* Design responsive layouts that work seamlessly across desktop, tablet, and mobile devices
* Collaborate with stakeholders to translate business objectives into effective design solutions
Conversion Rate Optimization
* Apply CRO principles and best practices to all design work
* Conduct design analysis and recommend improvements based on user behavior and testing results
* Design A/B test variations for landing pages and advertisements
* Optimize user experience flows to maximize conversion funnels
* Stay current with CRO trends, tools, and methodologies
* Cross-Industry Expertise
* Adapt design approach and aesthetic to suit different industries and target audiences
* Understand unique design requirements and user expectations across B2B and B2C segments
* Create designs that resonate with diverse demographics and business contexts
* Maintain design consistency while customizing for specific market needs
Required Qualifications
Experience & Skills
* 5+ years of professional web design experience with a strong portfolio demonstrating landing page and website design
* Extensive experience designing for both B2B and B2C audiences across multiple industries
* Proven track record of designing high-converting landing pages and advertisements
* Deep understanding of conversion rate optimization principles and best practices
* Expert-level proficiency in Figma for design creation, collaboration, and handoff
* Strong understanding of user experience (UX) principles and user interface (UI) design
* Knowledge of responsive design principles and mobile-first design approach
* Experience with design systems and maintaining brand consistency across projects
Design Expertise
* Exceptional visual design skills with strong attention to detail
* Understanding of typography, color theory, and layout principles
* Ability to create designs that balance aesthetic appeal with functional performance
* Experience designing for various digital advertising platforms
* Knowledge of web accessibility standards and best practices
Professional Skills
* Fluent in English
* Ability to receive and incorporate feedback effectively
* Strong project management skills and ability to meet tight deadlines
* Experience working in fast-paced, collaborative environments
* Self-motivated with ability to work independently as a contractor
Preferred Qualifications (Nice to Have)
* Basic HTML and CSS knowledge for better design-to-development handoff
* Motion design skills and experience with animation tools
* Experience with additional design tools (Adobe Creative Suite, Sketch, etc.)
* Knowledge of analytics tools and data-driven design decisions
* Familiarity with marketing automation platforms and CRM systems
* Previous agency or consultancy experience
Portfolio Requirements
* Candidates must submit a portfolio demonstrating :
* Landing page designs with clear conversion goals and results where available
* Website designs for both B2B and B2C clients
* Ad designs across various formats and platforms
* Examples of work across different industries
* Before/after examples of CRO improvements (if available)
* Mobile and responsive design examples