Product Director
This is a strategic leadership role focused on shaping mobile-first product experiences, growing adoption, boosting in-app conversion, and increasing mobile retention.
* Define and own the vision, roadmap, and KPIs for the mobile apps.
* Lead the evolution of the app as a first-class product: fast, reliable, personalised, and valuable to every user.
* Align mobile product strategy with company-wide goals, from acquisition to retention and customer lifetime value.
* Ensure platform consistency across iOS and Android, while optimising for platform-specific strengths (e.g. widgets, push strategies, deep links).
The team will manage the App PM team and work closely with mobile engineering, UX, CRM, and marketing to deliver best-in-class user experiences across the entire customer journey — from onboarding to loyalty.
* Coordinate a team of Product Managers working on different parts of the app (onboarding, search, account, loyalty, etc.).
* Drive strong collaboration across teams (design, data, QA, growth marketing, etc.).
* Champion user-centric thinking, experimentation, and continuous discovery.
The responsibilities also include delivering seamless app flows, owning and improving app-specific metrics, partnering with design to implement mobile-native UX patterns and accessibility standards, and implementing AI-driven personalisation in key areas.