Job Description
We are seeking a highly skilled Digital Optimization Lead to join our team. As a key member of our organization, you will be responsible for leading the digital optimization strategy and ensuring our platform delivers exceptional search visibility performance and authority.
The ideal candidate will have deep expertise in large-scale site optimization, technical SEO best practices, and performance-driven organic growth. You will work closely with engineering product and content teams to ensure our platform's success.
Your primary objective will be to achieve top-tier organic visibility across all core site categories, improve technical SEO foundations, and establish us as a category leader in search with superior technical performance.
Key Responsibilities:
* Lead the digital optimization strategy for the entire platform with a focus on crawl efficiency, site architecture, internal linking, and indexation.
* Work closely with development teams to implement SEO best practices directly into the codebase, including structured data, canonicalization, and URL management.
* Perform ongoing site audits and resolve issues related to Core Web Vitals, site speed, mobile-first indexing, and rendering.
* Plan and oversee large-scale migrations, redirects, and structural changes with minimal SEO risk.
* Build document and enforce scalable SEO processes, QA protocols, and technical checklists.
* Monitor and report on performance using analytics tools, identifying opportunities for growth and technical improvements.
* Automate repetitive SEO workflows and reporting through scripts and tool integrations.