Our client is looking for a performance marketing specialist to join their team.
This person will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership, with a focus on international markets.
This is a great opportunity to work alongside a data analytics driven team and gain invaluable knowledge of how to build and manage complex digital campaigns and deep reporting.
All performance marketing is handled in-house, without any agency support.
This is an amazing opportunity to get hands-on experience working on paid media platforms, website CMS, marketing CRM, SEO analytics tools, and reporting visualization tools.
RESPONSABILITIES:
Work on performance marketing activity across Paid Media channels for international markets throughout LATAM, EMEA, and english speaking APAC countries
Work with the performance marketing team to create and manage a comprehensive multi-channel strategy across Paid Search, Display, Remarketing, and SEO for international markets throughout LATAM, EMEA, and english speaking APAC countries
Work closely with the Performance Marketing Manager and sales team to optimize audience targeting strategies
Collaborate with fellow performance marketing team members to execute onsite SEO initiatives such as metadata optimization, keyword expansion / conflict fixes, code optimization, and audits
Work with the team to track and optimize paid media budget across performance channels
Work with the team to track and build automated reports for key performance indicators of media buying activity
Work with marketing teams to ensure messaging across all channels are consistent and aligned
REQUIREMENTS:
The ability to speak and write fluently in English, Spanish, and one other language;
preferably Germanor French.
2+ years of experience building Google Search and Display Ads in online platform and editor application
2+ years of experience running retargeting campaigns
2+ years of experience building and managing YouTube and Google Discovery ads
1+ years working with SEO onsite analysis tools: Google Search Console, Ahrefs, Screaming Frog, SEMRush, and SEOSurfer
Experience with Hubspot or similar CRM: building landing pages, workflows, forms, emails, audience lists, and field mapping with external applications
2+ years uploading and editing pages in a modular CMS like Wordpress, Contentful, or Craft
2+ years working with Google Analytics and Google Tag Manager (GA4 knowledge a bonus)
2+ years working with heatmap tools such as Hotjar or Mouseflow
1+ years building reporting and using tools like Google Data Studio
1+ years working with project management tools and processes such as Jira, Trello, or Asana
Knowledge of at least basic level HTML and CSS
Self starter, who is organized and doesnt need to be closely managed, and can freely collaborate with team members.