Performance Marketing Media Buyer (based in Portugal, German speaker) Full‐time | R26_0009455|PTResponsibilitiesManaging Google and Social Ad campaigns and budgets across regionsParticipating in a worldwide expansion plan, building effective panel recruitment campaigns (creative, media buy, optimization, testing, measurement)Interacting directly with ad‐agency and platform representatives to optimize campaignsConsulting on creative best practices and optimizationTroubleshooting common campaign issues, approving and tuning local language campaignsAnalyzing reporting, identifying potential problem areasMeeting Key Performance Indicators (KPIs) and on‐time delivery of ad campaignsMaintaining documentation on campaign processes and proceduresDeveloping recruitment, engagement and retention paid campaigns to sustain panel health, including specific measurable goals such as churn rate, acquisition cost, and retention costWorking on the NielsenIQ performance ads team across more than 20 countries and 10 languagesResearching and recommending best practices based on competitive analysis for app ad campaignsIdentifying opportunities for high‐impact acquisition, engagement and retention growth initiativesSetting up and continuously optimizing Google and Social Ad campaignsManaging Google Ad campaigns including Paid SEM, Display, and YouTubeDeveloping new traffic acquisition and link‐bait opportunitiesIdentifying conversion rate optimization (CRO) opportunities and leading testing processesManaging ideation, planning, and execution of CRO special projectsCreating analytics reports and dashboards to measure campaign performanceEnsuring integrity of UTM campaign taggingTroubleshooting web analytics issues and making tracking‐code changes as neededQualifications2+ years of paid search / social / app marketing, consulting, or banking experience, BA/BS degree, excellent analytical skills, strong vision and strategyExperience in Meta Business Suite, Google Ads Manager (MCC) and TikTok Ads ManagerProven ability to drive positive ROI by optimizing CPA, LTV, and ROAS, with a persistent appetite to optimize bidding, targeting, and audience strategiesProven experience of A/B testing and using data/analytics to inform design decisionsWork proficiency in EnglishFluent or work proficiency in GermanValued but Not MandatoryExperience in campaign‐management web analytics, conversion optimization, and attribution modellingExperience with digital strategy, information architecture, and design, including online advertising and promotionGoogle Display Video 360, Google Ads, Google Tag Manager, Meta Certified Digital Marketing Associate, and TikTok Media Buying Certification – preferred certificationsExperience with campaign tracking, ad‐pixel insertion, and MMP platforms (e.g., Adjust)EEO Statement NIQ is an equal‐opportunity employer. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, and other protected characteristics.#J-18808-Ljbffr