Email Marketing Lead
We are seeking an experienced Email Marketing Specialist to drive engagement and conversion through strategic data-driven marketing initiatives.
Job Description
Create high-impact email campaigns that deliver strong revenue performance. Develop lifecycle automation workflows, lead segmentation strategies, and analyze campaign results to drive actionable recommendations.
Key Responsibilities
* Plan, execute, and optimize weekly email newsletters and promotional sends.
* Build and manage lifecycle automation workflows (onboarding, dormant reactivation, upsell/cross-sell).
* Lead segmentation strategies for agencies, brands, and different buyer profiles.
* Analyze email revenue performance and deliver actionable recommendations.
Requirements
This full-time remote role requires 5+ years of email marketing experience, preferably in B2B or agency/marketplace environments. Strong technical skills, including proficiency in ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo, are essential.