Marketing Manager | Wellness & Lifestyle
(m/f)
Referencia: JN -122025-6896064
Adicionado em 02.12.2025
Sobre os nossos clientes
Our client is an international company undergoing strong expansion in the consumer wellness & lifestyle sector. After consolidating operations in other European markets, the company is now establishing its Marketing hub in Portugal, at a strategic moment of accelerated growth and increased investment in brand awareness.
Descriçăo da oferta
Our client is an international company undergoing strong expansion in the consumer wellness & lifestyle sector. After consolidating operations in other European markets, the company is now establishing its Marketing hub in Portugal, at a strategic moment of accelerated growth and increased investment in brand awareness.
Description
Develop the annual marketing strategy aligned with global growth objectives.
Build consistent tactical plans focused on clear metrics, continuous optimisation, and commercial impact.
Manage the campaign roadmap and initiatives to strengthen brand awareness and accelerate D2C sales.
Lead paid social and paid search campaigns, managing large-scale budgets (approx. €3M/year).
Monitor performance and implement continuous improvements to CAC, ROAS, and conversion.
Create A/B tests and implement best-practice funnel optimisation.
Oversee the brand's digital presence, ensuring visual and narrative coherence across multiple channels.
Collaborate with the internal design and videography teams to produce high-impact content.
Supervise filming, photo shoots, and content activations across different locations.
Identify and manage partnerships with influencers, athletes, and relevant entities in the lifestyle & performance ecosystem.
Build strategic relationships with potential commercial partners and selected distribution channels.
Develop community initiatives and integrated campaigns with a focus on organic and paid growth.
Manage marketing budgets with a rigorous, results-oriented approach.
Prepare structured reports with insights and recommendations for international stakeholders.
Ensure alignment with creative and operational teams distributed across Portugal and other markets.
Work closely with the Creative Director and external partners to ensure consistent execution.
Profile
Degree in Marketing, Management, Communication, or similar fields.
Proven experience in D2C eCommerce; additional marketplace experience is a plus.
Strong track record in managing high-budget paid media.
Experience in social media, content creation, and influencer marketing.
Ability to thrive in a dynamic, hands-on, scale-up environment.
C1 level of English is mandatory.
Hybrid profile: strategic vision combined with strong operational execution.
Job Offer
Integration into an international project experiencing significant European expansion.
Strong investment in marketing and brand building, within a creative and collaborative environment.
Real opportunities for growth and direct impact on the business's development.
On-site project since the brand is starting in Lisbon (Oeiras).
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