Key Responsibilities
We are seeking a highly skilled Digital Marketing Automation Professional to join our team and support our B2B email marketing automation program. As a key member of the digital marketing team, you will play a critical role in supporting the adoption of Microsoft Dynamics 365 Customer Insights Journeys, building and optimizing automated journeys, and upskilling colleagues through documentation and training.
The ideal candidate combines hands-on technical skills with a data-driven mindset and ability to make an impact within a supportive, innovative, and globally distributed team. You will work closely with cross-functional teams to translate strategy into measurable outcomes and continuous improvements.
You will be responsible for:
* Taking ownership of our use of Microsoft Dynamics 365 Customer Insights Journeys: developing templates, forms, segments, and multi-step automations; ensuring QA (including Litmus) and mobile optimization.
* Collaborating closely with marketing leadership and campaign stakeholders to contribute strategic insights and recommendations that shape campaign planning, audience targeting, and automation approaches.
* Building, testing (A/B), deploying, and optimizing email journeys that align to campaign goals; implementing UTM standards and integrating web forms for tracking.
* Partnering with campaign leads on journey design, audience definition, and lead-scoring/nurture logic; ensuring assets and timing align to objectives.
* Documenting processes and creating practical training/reference materials; upskilling marketers on tools, best practices, deliverability, and data privacy.
* Monitoring performance of email campaigns and landing pages using dashboards and reports (e.g., Adobe Analytics, Dynamics) and translating insights into recommendations to improve ROMI.
* Identifying and piloting generative AI use cases for automation innovation and optimization; developing simple playbooks/prompts for everyday use that support larger marketing and business strategies.
This role requires strong technical skills, excellent problem-solving skills, and a collaborative mindset. If you have a passion for digital marketing and are eager to take your skills to the next level, we encourage you to apply.
Required Skills and Qualifications
To succeed in this role, you must have:
* A minimum of three years of relevant experience in digital marketing, including hands-on email automation for B2B.
* Practical experience in building and optimizing automated journeys, segments, and triggers is required.
* Experience with Microsoft Dynamics 365 Marketing/Customer Insights Journeys is preferred; Dynamics 365 Marketing certification is a plus.
* Understanding of marketing automation concepts like segmentation, lead scoring, A/B testing, nurture, and ABM strategies.
* Knowledge of compliance and best practices (GDPR, CAN-SPAM) and commitment to campaign hygiene and data quality.
* Comfort with HTML and CSS, along with familiarity with QA and deliverability tools like Litmus and Validity.
* Experience with content management systems (e.g., Adobe Experience Manager) with a firm grasp of ancillary tools such as UTM Tracking, Web Metrics (e.g., Adobe Analytics), and project management tools (e.g., ).
* Demonstrated project management skills: you are comfortable prioritizing and delivering high-quality work proactively and efficiently, managing your own work, supporting others in the team, and helping to keep project tasks on track.
* Ability to influence, mentor, and support colleagues while fostering knowledge sharing to build team capability.
* Excellent problem-solving skills with strong attention to detail, highly organized, goal-oriented, and eager to contribute to a collaborative, innovative team environment.
Benefits
We offer a range of benefits to enhance your well-being and career development:
* Professional development opportunities to help you grow professionally and personally.
* A vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities.
* A range of career opportunities across our global organization.