Experis is recruiting a
Digital Marketing Analyst
to join a dynamic, international team. This role focuses on analyzing and evaluating the performance of digital campaigns, providing actionable insights, supporting internal teams, and contributing to the optimization of digital marketing strategies.
Responsibilities
Conduct in-depth analyses of web data to evaluate the performance of digital campaigns.
Identify and interpret trends and patterns to support strategic decision-making.
Prepare regular performance reports and communicate key insights to stakeholders.
Utilize data visualization tools (e.g., Power BI) to present findings in a clear and actionable manner.
Provide first-level technical and functional support to users on digital analytics tools, including Adobe Analytics.
Train users on best practices for digital analysis and guide them in interpreting data.
Manage analytics account permissions and maintain internal tools, including the OUP tool (Tracked URL generator).
Participate in the management and tracking of analytics projects, proposing solutions to enhance reporting processes.
Stay up-to-date with trends and innovations in digital analytics and recommend new tools or methodologies.
Requirements
Minimum 3 years of experience in digital data analysis and visualization.
Advanced expertise in Adobe Analytics and Power BI.
Proficiency in Data Warehouse tools (e.g., SQL) and understanding of cookie consent management tools.
Familiarity with project management tools (e.g., Monday) is a plus.
Fluent in French and English (minimum C1 level).
Strong ability to analyze complex data sets and derive actionable insights.
Understanding of digital marketing and e-commerce dynamics.
Excellent verbal and written communication skills.
Ability to work collaboratively in a team and engage with various stakeholders.
Strong customer service orientation with the ability to train and support users.
Self-motivated, detail-oriented, and highly organized.
Why Join Us?
Work in a hybrid, international environment with a dynamic team.
Collaborate with diverse teams to optimize digital campaigns and reporting processes.
Opportunity to directly influence digital marketing strategy through data-driven insights.
Develop your expertise in digital analytics, visualization, and campaign performance optimization.
Please submit your CV in English!