Company Description
InPlaySoft specializes in delivering scalable, innovative, and reliable iGaming platform solutions for casino and sportsbook operators seeking substantial and sustainable growth. Guided by a commitment to treating partners as royalty, prioritizing long-term growth, and continuous improvement, InPlaySoft creates localized solutions for enhanced player engagement and retention.
Role Description
We're looking for a Head of Marketing to build and lead our marketing function. This is a strategic leadership role responsible for elevating InPlaySoft's brand presence, generating qualified leads, and driving commercial growth through integrated marketing initiatives. You'll work closely with our commercial and product teams to position InPlaySoft as the platform of choice in the Latin American iGaming ecosystem.
Brand Management & PR
* Develop and execute brand strategy to strengthen InPlaySoft's market positioning
* Manage public relations, media outreach, and industry communications
* Oversee company presence at industry events (ICE London, SBC Summit, regional conferences)
* Build relationships with industry publications and analysts
Content Marketing
* Lead content strategy across all channels (website, blog, social media, email)
* Create compelling B2B content including case studies, whitepapers, and thought leadership
* Manage content calendar and ensure consistent brand voice
Demand Generation
* Design and execute inbound marketing campaigns to attract qualified leads
* Develop outbound strategies targeting operators and potential partners
* Build and optimise marketing automation and lead nurturing workflows
* Track and report on pipeline contribution and marketing ROI
Team & Operations
* Build and manage the marketing function (in-house team and external agencies)
* Set marketing budgets and allocate resources effectively
* Collaborate with sales to align on lead qualification and handoff processes
Requirements
* 7+ years of B2B marketing experience, with at least 3 years in a leadership role
* Proven track record in demand generation and pipeline growth
* Experience in iGaming, fintech, SaaS, or related B2B technology sectors
* Strong understanding of the Latin American market
* Fluency in English; Spanish and/or Portuguese highly desirable
* Experience with marketing automation platforms (HubSpot, Marketo, or similar)
* Data-driven mindset with ability to measure and optimise campaign performance
Nice to Have
* Existing relationships in the iGaming industry
* Experience marketing to both enterprise clients and SMBs
* Background in affiliate or partnership marketing
* Familiarity with regulatory environments in LatAm gaming markets
What We Offer
* Leadership role with significant autonomy to shape the marketing function
* Opportunity to grow with a company in an expanding market
* Collaborative, entrepreneurial environment
* Travel opportunities to industry events worldwide
To apply, please send your CV and a brief note on your approach to B2B marketing in the iGaming space.