Critical Manufacturing's mission is to empower high-performance operations in Industry 4.0 with innovative MES software solutions.
We have a global presence, but our headquarters and main technical center are located in Porto (Maia), Portugal, where we develop cutting-edge technology for Semiconductor, Electronics, Medical Devices, and Industrial Equipment.
About the Role
As a Content Specialist, you will be responsible for developing strategic content that educates, informs, and engages manufacturing professionals, plant managers, engineers, and IT stakeholders.
* You will manage content calendars, track progress, and organize content repositories to ensure timely delivery.
* Write and adapt various content formats, such as blog posts, emails, and social media content, to cater to diverse audiences.
* Edit and optimize content for SEO and brand consistency.
* Ensure visual assets follow brand guidelines and are optimized for digital use.
* Maintain a consistent brand voice and tone across all content.
* Support content audits and updates to guidelines as needed.
* Stay informed about trends in smart manufacturing and Industry 4.0.
Requirements
To succeed in this role, you must have:
* A Bachelor's degree in Marketing, Communications, Journalism, Technical Writing, or a related field.
* At least 2 years of experience in B2B content creation, preferably in manufacturing, industrial tech, enterprise software, or SaaS.
* Strong writing and editing skills with the ability to adapt messaging for technical and executive audiences.
* Proficiency in CMS platforms, marketing tools, presentation tools, and analytics platforms.
* Good understanding of SEO best practices and tools such as SEMrush, Ahrefs, or Moz.
* Experience managing content calendars and supporting integrated marketing campaigns.
* Excellent writing and speaking skills in both English and Portuguese.
Bonus Skills
The following skills are highly desirable:
* Experience writing for or collaborating with manufacturing professionals.
* Familiarity with manufacturing operations, MES, ERP, or industrial automation.
* Understanding of MES concepts like real-time monitoring, traceability, digital work instructions, and machine integration.
* Experience in video, webinar, or multimedia scriptwriting.
* Familiarity with technical documentation or UX writing.
Our Commitment
Diversity, Equity and Inclusion are at the core of our values. We strive to create an inclusive environment where everyone has equal opportunities to succeed and thrive.