Job Title:
Search Engine Optimization Strategist
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Job Description:
This role involves overseeing the website's search engine rankings and driving organic traffic to increase conversions. We are looking for a skilled professional who can develop and implement comprehensive SEO strategies, conduct competitive analysis, and plan keyword research.
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Responsibilities:
* Develop, implement, and manage SEO strategies that align with business goals.
* Conduct competitive analysis to identify gaps and opportunities in search.
* Plan and execute keyword research and mapping to targeted landing pages.
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On-Page Optimization:
* Optimize website content, meta tags, headers, internal linking, and images.
* Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
* Monitor site architecture and ensure crawlability and indexability.
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Off-Page SEO:
* Develop and manage link-building campaigns, outreach, and partnerships.
* Monitor backlink profile and identify disavow opportunities.
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Technical SEO:
* Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
* Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
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Analytics & Reporting:
* Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.
* Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.
* Provide monthly SEO reports with insights and recommendations.
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Requirements:
* 2–5 years of experience in SEO.
* Strong understanding of search engine algorithms and ranking factors.
* Proficiency with SEO tools.
* Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
* Knowledge of HTML/CSS and technical SEO principles.
* Strong analytical and problem-solving skills.
* Excellent communication and project management skills.
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Nice-to-Haves:
* Experience with international SEO or large-scale enterprise websites.
* Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
* Familiarity with A/B testing tools and CRO practices.