Data Scientist – Customer & Marketing InsightsAre you passionate about leveraging data to drive customer-centric marketing strategies? Do you enjoy transforming complex datasets into actionable insights that shape exceptional customer experiences? If so, we have an exciting opportunity for you to join a dynamic and international team focused on redefining data-driven decision-making in a global context. What You'll DoAs a Data Scientist with a strong focus on customer behavior and marketing analytics, your mission will be to:Develop Customer-Centric Insights: Analyze large and diverse datasets to uncover meaningful insights about customer needs, preferences, and behaviors across European markets, fueling impactful marketing strategies.Leverage ML Techniques on Azure: Apply supervised and unsupervised machine learning methods using Python and R within the Azure ecosystem to identify market trends, predict customer actions, and optimize business outcomes.Integrate Multi-Channel Marketing Data: Combine data from CRM systems, advertising platforms, email campaigns, social media, and transactional databases to understand customer journeys and create intelligent segmentations.Collaborate Cross-Functionally: Work closely with marketing, commercial, and data teams to translate business goals into data science solutions that influence strategic decision-making.Ensure Responsible AI Practices: Maintain compliance throughout the entire ML lifecycle, ensuring data quality, GDPR adherence, and ethical use of customer data. What We’re Looking ForProven experience in data science or advanced analytics, with focus on marketing or customer insightsProficiency in Python, R, SQL; familiarity with Azure ML, Databricks, and Power BI is a plusBackground in marketing analytics, customer segmentation, and behavioral analysisStrong understanding of integrating multi-source marketing data (digital, CRM, transactional, research)Excellent communication skills to present insights to both technical and non-technical stakeholdersSensitivity to regional and cultural differences across European customer marketsIf you believe this opportunity aligns with your profile and aspirations, we encourage you to apply directly or submit your application by email to: beatriz.rsoares@adecco.com