Why you'll love this role
* Real ownership: you'll lead paid strategy for a 7-figure annual digital-ad budget that has doubled every year for the past 5 years.
* High autonomy: you'll shape how paid media works at blanky - not just execute
* Creative + business + operational role: strategy, writing, analysis and iteration in one seat
* Room to grow: this is a key role that scales with the company
* International exposure: work across 4 European markets
What you'll do
* Originate and own creative strategy and campaigns for Meta ads and YouTube ads across multiple markets
* Take responsibility for performance across a €2M+ annual ad spend
* Turn business insights, customer psychology and performance data into strong ad concepts
* Write and shape high-converting ad angles, hooks and scripts
* Work with content, UGC and creative to produce and test ads at scale
* Analyze results, identify patterns and iterate relentlessly
* Help define creative systems, testing frameworks and learning loops
* Act as a right hand in marketing, contributing to broader strategic decisions
What success looks like
* A steady pipeline of strong, differentiated ad concepts
* Ads that consistently beat benchmarks on ROAS, CPA and scalability
* Clear creative learnings that compound over time
* A paid media system that feels intentional, structured and creative-led
* Strong alignment between brand, creative and performance
This role is for you if you
* Have solid experience in performance marketing / paid social, with a specific focus on Meta Ads / YouTube ads
* Combine creative thinking with strong business sense
* Write exceptionally well and understand persuasion
* Think in hypotheses, tests and iterations - not "one-off ideas"
* Are comfortable owning results and being accountable for performance
* Enjoy high responsibility and decision-making
* Have a strong eye for content and storytelling
* Are fluent in English and Portuguese (Spanish, French or Italian are a plus)
About blanky
blanky is the fastest growing Portuguese home & sleep textile brand focused on comfort, quality and better rest. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, blankets and bath products.
We offer:
* Health Benefits: Medical coverage to keep you healthy.
* Above Market Compensation Exact compensation may vary based on skills, experience, and location.
* Bonus Annual bonus potential
* Time Off A country specific approach to support your time away from work
* Exclusive Discounts: Access generous discounts on all our products