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Director of omnichannel strategy - cosmetics

Viseu
Michael Page
Anunciada dia 15 junho
Missão do cargo

The role leads the transformation toward a fully integrated omnichannel commercial model, ensuring growth, discipline, and consistent execution across all channels.
It requires managing complex market dynamics while aligning teams, strengthening performance, and driving a unified commercial strategy.
A global organization in the skincare and personal care industry, operating across multiple international markets with a strong focus on science-led innovation and high-quality consumer health solutions.
DescriptionDrive the company's shift toward a fully integrated omnichannel model, ensuring all channels work together smoothly and deliver a unified brand experience.
Establish clear commercial rules and alignment, maintaining coherent pricing, promotional structures and channel roles to minimize friction and safeguard margins.
Boost digital and e-commerce performance, leveraging data insights to enhance growth, efficiency and customer engagement across platforms.
Improve execution quality across customer touchpoints, raising in-store standards and ensuring a consistent, high-value experience for consumers.
Track, analyze, and act on key performance indicators, reinforcing discipline, rapid response to issues and long-term business health.
Coordinate and influence cross-functional teams, ensuring unified strategic execution and cultivating a culture of accountability and strong performance.
ProfileExperienced commercial leader with strong exposure to omnichannel or multi-channel environments (pharma, dermo, FMCG, retail).
Proven ability to lead transformational change, navigate complexity and redesign commercial models.
Analytical and data-driven, able to turn insights into clear priorities and disciplined execution.
Strong execution skills, ensuring strategy is translated into consistent results across all channels.
Effective cross-functional influencer, aligning teams without direct authority.
Comfortable managing conflict and trade-offs across channels and business priorities.
Resilient and adaptable, capable of performing under pressure in demanding environments.
Job OfferA high-impact strategic leadership role, driving a full omnichannel transformation with strong visibility across the organization.
A collaborative, growth-oriented work environment, with continuous learning, innovation and cross-functional exposure.
Attractive career development and competitive compensation, aligned with the seniority and strategic importance of the role.
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