Key Roles and Responsibilities
The ideal candidate will have a strong background in data analysis, with experience in transforming data into actionable business insights.
* Monitor, analyze and report on digital marketing channels including paid search, social media, email and website analytics to optimize campaign effectiveness.
* Develop dashboards to track KPIs across campaigns and platforms ensuring seamless reporting for stakeholders.
* Partner with the marketing team to interpret data insights inform strategy prepare reports for key decision-makers ensure compliance with regional legal frameworks.
* Diligently assess campaign performance provide recommendations to improve ROI conversion rates audience targeting.