Overview
We're hiring a hands-on AI Marketing & Lead Generation Specialist based in Lisbon, Portugal to build and scale high-performing acquisition funnels targeting an international audience of investors.
This is not a "campaign manager" role. We're looking for a doer someone who thinks in funnels, systems, and conversions, and can execute end-to-end lead generation strategies that drive real business results.
AI should be used as leverage for speed and efficiency, not as a substitute for strategic thinking or execution.
Key Responsibilities
Build & Scale Lead Generation Funnels
* Design and execute full-funnel systems (ads landing pages CRM nurturing)
* Own the entire user journey from first touchpoint to qualified lead
* Continuously improve conversion rates across all funnel stages
Performance Marketing Execution
* Launch, manage, and optimize paid campaigns across platforms (Meta, Google, LinkedIn, etc.)
* Track and improve key metrics: CPC, CPL, CPA, ROAS
* Allocate budgets efficiently to maximize lead quality and volume
International Audience Targeting
* Develop strategies to attract global investors across multiple geographies
* Adapt messaging and funnels to different markets and personas
* Test and localize campaigns where needed
Organic Growth & Brand Visibility
* Drive inbound leads through content, social media, and SEO
* Build brand authority in competitive, high-value markets
* Identify and execute growth opportunities beyond paid channels
AI-Enhanced Execution
* Use AI tools to accelerate workflows (copywriting, testing, automation, data analysis)
* Implement automations to streamline lead capture and nurturing
* Maintain a critical, performance-first approach (AI supports, not leads)
Testing & Optimization
* Run continuous A/B testing across ads, creatives, landing pages, and funnels
* Analyze performance data and iterate بسرعة (fast)
* Build a culture of experimentation and measurable improvement
Requirements
* 2-5 years of experience in performance marketing, growth, or lead generation
* Proven ability to build and scale funnels from scratch
* Strong understanding of:
* CPC, CPL, CPA, ROAS, conversion rates
* Funnel optimization and lead qualification
* Hands-on experience with:
* Paid acquisition platforms (Meta Ads, Google Ads, LinkedIn Ads)
* Landing page tools and CRM systems
* Analytics and tracking tools (GA4, pixels, etc.)
* Experience working with international or multi-market audiences
* Familiarity with AI tools (ChatGPT, automation tools, etc.) and practical application
What We're Looking For
* A true doer you execute, test, and iterate
* Thinks in funnels and systems, not isolated campaigns
* Highly data-driven with a strong bias toward action
* Comfortable operating in a fast-paced, performance-oriented environment
* Takes full ownership of results (not just activity)
Nice to Have
* Experience in real estate, investment, or high-ticket services
* Knowledge of marketing automation tools (Zapier, HubSpot, etc.)
* Experience targeting high-net-worth individuals
* Basic copywriting and CRO skills
Location
* Based in Lisbon, Portugal