Commercial Area Manager Role Overview
The Commercial Area Manager is responsible for driving business growth and development within a designated geographic area. This involves leveraging available resources to achieve strategic objectives, while ensuring compliance with established guidelines and policies.
Key Responsibilities:
1. Ensure adherence to the organization's code of ethics and conduct.
2. Develop and implement commercial strategies aligned with the company's overall vision, in collaboration with senior management.
3. Represent the company in interactions with external stakeholders, including customers, institutions, and staff within the assigned area.
4. Foster strong relationships with institutional customers to drive revenue growth and customer satisfaction.
5. Collaborate with the sales director to prepare annual budgets and ensure their effective implementation.
6. Participate in the development of three-year strategic plans, focusing on innovative solutions to address emerging challenges and opportunities.
7. Establish and maintain systematic supervision mechanisms to monitor progress towards established goals, making adjustments as needed.
8. Identify and address deviations from expected performance, implementing corrective measures to get back on track.
9. Lead the selection and assignment of KAMs (Key Account Managers) and TCEs (Technical Customer Engineers) within the area, aligning their objectives with the company's strategic lines.
10. Design, develop, and execute commercial strategies for groups of customers within the area of responsibility.
11. Create an environment that fosters commitment among team members to achieve shared goals, promoting motivation and teamwork.
12. Manage the recruitment process, ensuring the attraction and retention of top talent.
13. Supervise the assignment of customers to KAMs and TCEs within the area.
14. Work with Business Units (BUs) to control the skill level of different team members, proposing necessary training and development initiatives.
15. Propose salary conditions for team members, ensuring fairness and competitiveness.
16. Approve economic offers within defined profitability limits, balancing business needs with customer expectations.
17. Ensure coordination across different BUs within the area, streamlining processes and improving efficiency.
18. Monitor service levels offered by various departments within the company, proposing corrective actions to improve customer satisfaction.