Marketing Influencer Coordinator Job
Autodoc seeks a Marketing Influencer Coordinator who will be responsible for contributing to the design and execution of influencer campaigns, identifying and building relationships with industry influencers, and measuring their success.
Key Responsibilities:
* Develop and execute influencer marketing strategies and creative campaigns across the European market, focusing on aligning messaging, content, and timelines.
* Research and recruit influencers within specific niches in the European market, ensuring they are relevant and aligned with business goals.
* Support strategic paid/earned campaigns from negotiations to execution, collaborating with brand launch teams to ensure smooth delivery.
* Conduct market research, trend analysis, and competitor researches on social media and within the influencer community to stay ahead of the competition.
* Build strong relationships with relevant influencers, fostering effective communication and collaboration.
* Compose creative briefs for campaigns, outlining clear objectives and requirements for social media.
* Analyze and report the effectiveness of programs and competitive analysis for management, providing actionable insights.
Influencer Strategy & Execution:
* Develop, manage, and execute influencer marketing campaigns in the European market that align with business goals, including awareness, engagement, lead generation, sales, etc.
* Identify and establish relationships with relevant influencers, brand ambassadors, and content creators across social platforms in the European market (Instagram, YouTube, TikTok, etc.).
Campaign Development:
* Collaborate with internal teams (content, social media, product, etc.) to develop campaign ideas that resonate with target audiences, focusing on relevance and engagement.
* Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content, and timelines are aligned, collaborating with brand launch teams.
* Coordinate influencer-generated content that aligns with brand messaging, ensuring consistency and quality.
* Compose creative briefs for campaigns on Social Media, outlining objectives and requirements.
Performance Tracking & Optimization:
* Monitor campaign KPIs and objectives, including reach, engagement, impressions, conversions, and ROI, to measure effectiveness.
* Analyze the effectiveness of influencer campaigns and provide regular reporting to stakeholders with insights and recommendations for future improvement.
Trend Monitoring & Competitor Analysis:
* Stay up-to-date with social media and influencer marketing trends, platform updates, and best practices to maintain a competitive edge.
* Conduct competitor research and analysis to inform influencer strategies and maintain a competitive advantage.
Compliance & Contracts:
* Ensure all influencer collaborations comply with FTC regulations, brand guidelines, and legal requirements, maintaining transparency and integrity.
* Manage contracts, deliverables, and timelines to ensure smooth execution of influencer campaigns.
Requirements:
* Bachelor's degree in Marketing, Communications, Public Relations, or a related field, demonstrating a solid understanding of marketing principles.
* 1 year + experience in marketing communications in influencer marketing, social media management, or digital marketing, with a proven track record of running successful influencer campaigns.
* Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their role in influencer marketing.
* Analytical mindset with the ability to translate data into actionable insights.
* Creative thinker with a passion for staying on top of social media and digital marketing trends.
* Ability to manage multiple projects and campaigns simultaneously in a fast-paced environment.
* Fluent English and Russian, with excellent business communication skills.
* Keen interest in marketing communications and brand management.
* Problem-solving and negotiation skills.
* Ability to work in a fast-changing environment.
* Previous experience with foreign markets is a plus.
* Ability to combine manual and creative tasks effectively.
As a Marketing Influencer Coordinator at Autodoc, you will have the opportunity to leverage your expertise in influencer marketing to drive business growth and improve brand reputation. If you're passionate about staying on top of social media and digital marketing trends, we encourage you to apply for this exciting role!