3 weeks ago Be among the first 25 applicantsWhat you'll do and how you'll make an impact:Learning is the only human superpower. It's a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.LearnWorlds' vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives, and cultivating a brighter, more resilient future for everyone.Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations.We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to authoring online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.10,000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.About the role:We are seeking an innovative, strategic and results-driven marketing leader to take full ownership of our SME and mid-market focused marketing programs. Reporting directly to the C-level, you'll have the opportunity to design and execute cutting-edge marketing initiatives that directly impact revenue growth and pipeline generation. This role is not just about managing campaigns - it's about driving transformation, unlocking new opportunities, and making a measurable difference.As a key player in our marketing team, you'll collaborate cross-functionally to align marketing efforts with broader business objectives, leveraging data-driven insights to refine strategies and deliver measurable impact. This role offers the opportunity to lead high-impact marketing initiatives in a dynamic, remote-first environment, making a significant contribution to our growth and taking LearnWorlds to the next level.Key ResponsibilitiesStrategic Leadership and Team Growth:Set KPIs and targets, forecast budgets, and own their deliveryLead, grow, and mentor a team of three, empowering them to succeed and supporting their career growthCultivate a collaborative, inclusive, and fun team culture that aligns with LearnWorlds' missionServe as a role model with a hands-on approach, actively contributing to execution and strategic decision-makingMarketing Program Execution:Develop, test, and iterate on growth marketing strategies to drive user acquisition, engagement, and retentionLead the execution of multi-channel campaigns, including SEO, SEM, paid social, mobile marketing, lifecycle marketing, and Account-Based Marketing campaignsOptimize the entire marketing funnel through A/B testing, experimentation, and iterative improvementsOwn bottom-of-funnel initiatives such as email nurture sequences, review site strategy, and post-event communicationsData-Driven Insights and Reporting:Analyze and track user behavior with tools like Google Analytics, Looker, and Mixpanel to inform segmentation and targeting strategiesMeasure and report on the effectiveness of campaigns, making data-backed decisions to optimize ROI and pipeline growth.Present insights and performance updates to C-level and the business development leadership team during weekly reporting meetingsCross-Functional Collaboration:Partner with Product Marketing, Design, Partnerships & Affiliates, Web-devs, Business intelligence, Performance, and Brand teams to refine user journeys and deliver seamless experiencesAlign marketing strategies with sales objectives, ensuring strong collaboration and pipeline supportRevenue-Focused Programs:Drive MQL production through activities such as webinars, exhibitions, sponsorships, and other SME-focused initiativesWork closely with the sales team to implement outbound strategies, ensuring pipeline growth through targeted outreach and engagement programs, as well as maintaining focus on inbound lead generationEnsure all initiatives align with LearnWorlds' ambitious growth targets for SME marketsRequirements:Experience: 6+ years in a B2B SaaS company with 2+ in a leadership/managerial role.Experience: in both sales-led and product-led growthData Proficiency: Expertise in data analysis, funnel optimization, and cohort-based performance reportingChannel Expertise: Demonstrated success in managing and optimizing multiple marketing channels, including SEO, SEM, CRO/LPO, paid social, and lifecycle marketingAnalytical Mindset: Passion for experimentation and data-driven decision-makingProject Management: Strong ability to prioritize, execute, and follow up on growth initiatives effectivelyCommunication Skills: Exceptional English communication and collaboration skillsAdaptability: Thrives in a fast-paced, dynamic environment with competing prioritiesPreferred:Experience working in edtech or related sectorsFamiliarity with the unique challenges of SMEsBackground in growth hacking, performance and iterative testing for marketing optimizationPassion for education and LearnWorlds' missionBenefits:Private life and health insurance planFully remote work if you prefer to work from home, apart from team meetings a few times per yearYour personal annual training budgetAn annual home office allowance to set up your personal spaceCompany laptop23 days of paid time off3 early summer Fridays in July and AugustA free LearnWorlds School to build and sell your own coursesWork in one of the globally top 5 e-learning courses platformAn opportunity to grow alongside us and shape the look and feel of tomorrow's e-learningAn entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potentialAnnual company retreatsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustries: IT Services and IT Consulting
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