Job Description
We are seeking an ambitious and experienced Marketing Specialist to spearhead our brand promotion, marketing, and retail activities in Portugal.
This role will focus on developing and executing marketing strategies, managing day-to-day operations with suppliers, and collaborating closely with the Iberia team to ensure successful local marketing and retail strategies.
* Execute Trade Marketing strategies by confirming promotional activity details, monitoring sales performance, and conducting post-campaign reviews.
* Assist in developing marketing content plans, including content review and publishing on social media platforms, PR channels, and YouTube.
* Manage online/offline marketing and retail solution suppliers, planning and executing brand and product promotion activities.
* Routinely monitor retail price trends for all product categories and manage product parity analysis reports.
* Update and maintain content on the official website and clients' websites if needed.
* Manage Retail Stores, including demo unit display status, booth design/production, and POSM management.
* Track and analyze marketing activity performance and provide optimization suggestions.
Requirements
* 3-5 years of relevant experience in marketing and retail.
* Native Portuguese speaker with excellent communication skills and proficiency in English.
* Familiarity with social media platforms and operations.
* Proficient skills in content planning and event organization.
* Strong team player with collaboration skills across departments.
* Knowledge of consumer behavior and home appliance marketing trends in Portugal is a bonus.