Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas.
They are now looking for a Head of SEM (PPC) for their Portuguese office who will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms.
Experience in iGaming or Forex is essential!
Responsibilities
Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
Build and manage a high-performing team of SEM/PPC managers
Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
Design and execute strategies tailored to each market's regulatory, cultural, and behavioral nuances
Apply tactics to stay competitive in crowded markets while maintaining platform integrity
Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
Educate and upskill internal teams on the latest SEM trends and best practices
Requirements
5+ years of Paid Search experience, with at least 2 years in a Head of role with the iGaming industry managing global campaigns across multiple geographies and platforms
Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
Expertise in campaign structure, automation, tracking, attribution, and performance reporting
Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
Excellent communication, leadership, and decision-making skills
Fluent in English;
additional languages are a plus