ABOUT THE BRAND VAVA is a premium and luxury eyewear brand. Since 2014, the brand has been synonymous with excellence, innovation, design and precision.
VAVA glasses have a sophisticated and contemporaneous look. The unisex philosophy is naturally affiliated to the DNA of the brand.
VAVA leitmotif is to offer a high-quality product which embodies the experience, knowledge and art of the great masters of handmade eyewear. VAVA seeks to foster a dialogue between crafts and high tech, using the most advanced technologies.
VAVA is distributed in design eyewear boutiques (focused in independent eyewear labels) and luxury department / concept stores over 55 countries.
THE CONCEPT The concept is closely linked to the "post-industrial" society in which we live, and the growing belief of belonging to a "post-human" age. The vision behind the brand is inspired by the post-industrial world when cities like Detroit, as the symbol of prosperity, collapsed and reinvented themselves to ensure survival beginning a movement towards the creation of a new society.
We play around people's imaginary and "science fiction". Therefore, we are very much inspired by futuristic unisex characters. The unisex figure helped us to create a minimal silhouette and a monochromatic figure.
The unisex philosophy is naturally affiliated to the DNA of the brand. Unisex is one of the ways to the future.
The great challenge, for the brand, is in the exercise of eliminating superfluous compositional elements, adornment and romanticism to build a neutral gender.
VAVA collections are based in 3 principles: function, concept, design.
Role's responsibilities:
Develop a 360º integrated marketing strategy combining online and offline dimensions towards reinforce brand's positioning as a new luxury player;
Define, execute and oversee the marketing budget;
Manage VAVA's marketing department and brand strategy, empower the brand's vision and strengths, and delivering robust storytelling with sharp product positioning;
Closely monitor competitor's activities & industry standards and identify opportunities and threats;
Amplify brand awareness and authority in line with the priority markets to scale up retail sales and ecommerce by developing Global and Regional communication campaigns;
Develop and follow-up the seasonal marketing milestone calendar;
Drive VAVA's go-to-market strategy for new product launches translating big-picture vision and detail-oriented workflow management into actionable briefs;
Accountable for designing and collaborating on the implementation of end-to-end marketing processes and workflows bringing the right meetings, deliverables, and people together with the right responsibilities and clear direction;
Management and maintenance of a quality brand experience across all platforms: website, social, direct digital outreach, etc;
Drive engagement strategies as marketing activities, events or other initiatives both oriented for digital and retail markets;
Constantly develop, test and iterate new ideas for content, customer experience, navigation, content, performance and functionality;
Collaborate on visual asset production, partnering with Design and Creative to cultivate seasonal stories that both holistically present the brand and strategically supplement content for all marketing channels;
Assist the implementation and optimization of a functional CRM in partnership with Digital Marketing Manager and sales team;
Analyze and monitor Marketing campaigns performance through KPI's in order to adapt the strategy and guide future initiatives;
Drive decision-making-based customer data and optimizing the customer experience;
Work hand in hand with the Sales department. Support planning the sales forecast and consider it for the Marketing briefs and projects campaign;
Support copywriting activities across website and email campaigns;
Identify, coordinate and maintain professional relationships with PR agencies, develop and communicate topline PR goals, working with contracted/agency partners to implement strategy for increased brand visibility, partnerships, collaborations, placements, and influencer and celebrity gifting.
The person we are looking for should have:
Proven experience in leading and managing marketing teams that actively use platforms such as SEO (analysis and implementation), Wordpress + Elementor, Mailchimp, Facebook Ads, Google Ads, TikTok, Pinterest, LinkedIn, and Facebook to execute performance-driven and brand-building campaigns. Ability to strategically integrate these tools into broader marketing and communication strategies.Minimum 3 years of experience in multi-channel marketing;Degree in Marketing, Business or equivalent;Exceptional project management, communication, and analytical skills;Strong commercial and aesthetic understanding, an excellent sense of trends and luxury shopping behavior;Being both commercial and analytical mindset, ability to work under pression in a result-oriented and multidisciplinary environment;Eagerness for working at a small and rapidly growing company and confidence to independently identify and execute deliverables;Efficiently able to work on multiple projects simultaneously and ability to maintain organizational support systems;Enthusiastic, innovative, pragmatic and creative;Result-oriented, operational, strong organizational skills;Great communications skills and English fluency is required;Experience working with back-end platforms and integrations to manage websites, content and CRM. Bonus points:
Experience working in the eyewear industry;Experience working in communication agencies and/or PR agencies;Fluency in a second language – German, Spanish and / or French ideal;Demonstrate sensibility for contemporary art and design;Demonstrates social responsibility, highly sensitive to sustainability, great sense of ethics;Experience in social and / or environment action projects;Understanding and connection of the contemporary luxury fashion brands, specially, but not only, from Paris, Antwerp, Tokyo, LA, New York and Seoul;Shown a strong knowledge of the current luxury environment, namely fashion PR, Fashion and Design Agencies. Send us your CV and Portfolio to: ******