About
is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience.
Role Purpose:
Own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention. Ensure Lebull's product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.
Core Responsibilities:
Product Ownership:
* Own Lebull's app (iOS & Android) and website experience;
* Define and manage the product roadmap aligned with business and growth priorities;
* Prioritise features based on impact on conversion, retention, and engagement;
* Ensure product features comply with regulatory requirements and responsible gaming standards.
Funnel & Conversion Optimisation:
* Improve key conversion steps: registration, KYC, first deposit;
* Identify friction points and lead initiatives to improve user journey performance;
* Work closely with Marketing to translate data into product improvements.
Retention & Engagement:
* Define and improve retention mechanics (gamification, user journeys, in-app engagement);
* Collaborate with Promo and CRM teams on feature-driven retention strategies;
* Increase user frequency and long-term value (LTV).
Product Strategy & Roadmap:
* Define product priorities based on user data, competitive benchmarking, and market trends;
* Ensure Lebull remains competitive vs leading operators in Portugal.
Cross-Functional Collaboration:
* Work closely with Growth, Brand, Tech, and Country Manager;
* Translate business needs into clear product requirements.
Delivery & Execution:
* Own product backlog and prioritisation;
* Work with tech teams and project managers to ensure timely delivery;
* Ensure features are delivered with clear success metrics.
Key KPIs:
* Conversion rates (registration → deposit);
* App performance (install → activation → deposit);
* Retention and churn;
* User engagement (frequency, session depth);
* Contribution to LTV improvement.
Ideal Profile:
* Experience in product management, growth product, or UX-driven roles;
* Strong understanding of conversion funnels and user behaviour;
* Data-driven, comfortable with analytics and A/B testing;
* Experience with mobile apps and web platforms;
* Ability to translate business goals into product features;
* Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.
What This Role Is Not:
* Not a project manager;
* Not a technical lead;
* Not purely UX or design.