AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe.
Present across 27 countries with around 6,000 employees, AUTODOC generated revenue of over €1.8 billion in ****, supplying more than 9.3 million active customers with its millions of vehicle parts and accessories for car, truck, and motorcycle brands.
Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!
Job Description
To further strengthen our Digital Marketing and Customer Management team, we are looking for a Senior Loyalty Manager (m/f/d) who will play a primary role in shaping, optimizing, and managing all customer loyalty initiatives at AUTODOC. Your mission is to turn first-time buyers into loyal repeat customers, increase customer lifetime value, and build a loyalty ecosystem that delivers tangible added value.
Key Responsibilities:
Loyalty Strategy & Program Development
Develop and enhance the company's loyalty program.
Define and monitor key KPIs such as retention rate, activation of new customers and one-time, LTV, Incentive usage rate, abandoned baskets CR
Analyze customer behavior and identify strategic opportunities for retention and activation growth.
Segment customers based on purchase behavior
Data Analysis & Reporting
Evaluate campaign performance and loyalty KPIs to drive continuous improvement
Collaborate with Data/BI teams to generate insights
Conduct tests on incentives, discounts, bundles, and loyalty program features.
Customer Insights & Market Research
Identify customer needs within the automotive aftermarket segment.
Benchmark loyalty programs in e-commerce and the automotive industry.
Develop new benefits such as workshop partnerships, exclusive discounts, or service packag
Qualifications
Proven experience in loyalty management within e-commerce or a similar industry
Strong analytical skills
Solid understanding of e-commerce metrics and customer lifecycle behavior.
Experience in the automotive aftermarket is a plus but not required.
Strategic mindset combined with hands-on execution skills.
Excellent communication skills ability to work cross-functionally
Fluent English (spoken and written);
Russian or Ukrainian would be a plus
Additional Information
What do we offer?
Competitive salaries based on your professional experience
Fast growing international company with stable employment
Annual vacation of 25 working days and 1 additional day off on your birthday
Meal Allowance (Meal Card)
Health Care Insurance Plan (Fidelidade)
Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions
AUTODOC Corporate Discount (up to 500 Euros per annualy) to order parts for their own use at special discounted rate
Retail discounts of up to 75% on travel, technology, fashion and much more
Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
Free English and German language classes