Overview
At Zyte, we enable customers to extract the data they need to innovate and grow. Zyte (founded in 2010) is a globally distributed team of over 250 people across more than 28 countries, focused on building powerful, easy-to-use tools to collect, format, and deliver web data at scale. Our tools help thousands of organizations make smarter business decisions and gain competitive advantage.
You will be the engine behind getting Zyte's story and brand out into the world. Your mission is to turn content of all types into fuel for growth—promoting and repurposing Zyte.com content, distributing it across our ICP communities and marketing channels, and ensuring Zyte stays top-of-mind for developers, data teams and data buyers.
Responsibilities
* Amplify and reinforce the Zyte brand as an authority in web scraping
* Drive maximum reach and engagement for Zyte content
* Reach our ICPs where they are, at scale
* Content Amplification: Turn Zyte content into intelligent cross-channel campaigns and ensure it reaches the right audiences
* AI-Powered Execution: Leverage AI tools (ChatGPT, Claude, Perplexity, etc.) to repurpose content at scale
* Channel Identification: Build presence in ecosystems like Reddit, Hacker News, Stack Overflow, LinkedIn, X, dev.to, Substack, and emerging platforms (which you\'ll need to identify)
* Social Media & Community: Manage Zyte\'s social presence with an eye for authenticity and cutting-edge social plays
* Campaign Velocity: Launch fast, iterative campaigns with tailored messaging per channel
* Quantitative outcomes: New audience growth (traffic, reach, social engagement); Content engagement metrics (CTR, CVR, downloads, shares)
* Qualitative outcomes: Innovation in AI-driven content repurposing; speed and creativity of campaign execution; ability to engage web data professional ecosystems with authentic content; cross-team collaboration and impact on broader demand-gen goals
Qualifications
* 5+ years B2B SaaS marketing, ideally with developer or technical products
* Strong copywriting + AI-assisted content skills
* Track record of fast, iterative campaign launches across channels, with a strong working knowledge of channel nuances
* [BONUS] Familiarity with web scraping, data extraction, or developer tools
Who You Are
* Technical ICP-Focused: You know what resonates with developers and data professionals—and what falls flat
* Channel Fluent: You know how to break into niche ecosystems with the right tone, content, and delivery
* AI-Native: You use AI as a natural part of your workflow, not an afterthought
* Campaign Writing Aficionado: You know how to repurpose content into multiple formats (video, infographics, podcast, etc.) and amplify core messages
* Fast-Moving: You value execution speed and iteration over perfect briefs
Requirements
* 5+ years in B2B SaaS marketing (developer or technical products preferred)
* Strong copywriting + AI-assisted content skills
* Proven ability to launch fast, iterative campaigns across channels with knowledge of channel nuances
* [BONUS] Familiarity with web scraping, data extraction, or developer tools
Tech You\'ll Work With
* HubSpot, Microsoft Clarity, Google Analytics
* Figma, Notion, Google Workspace
* ChatGPT, Claude, Gemini, and other LLMs for message generation and ideation
How We Work
We move fast, learn loud, and optimize often. Campaigns are built around business goals—not bloated processes. You\'ll have the autonomy to test, iterate, and scale ideas that work.
Benefits
As a new Zytan, you will: become part of a self-motivated, progressive, multi-cultural team; have the freedom and flexibility to work from where you do your best work; attend conferences and meet with team members from across the globe; work with cutting-edge open source technologies and tools.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* IT Services and IT Consulting
Referrals increase your chances of interviewing at Zyte by 2x
Get notified about new Growth Marketing Manager jobs in Lisbon, Lisbon, Portugal.
#J-18808-Ljbffr