Go-to Brands is a fast-growing Norwegian e-commerce group building and scaling brands across Europe through performance marketing, creative testing, and innovative products.Our largest brand is Vessi Skincare, a Nordic skincare brand known for natural ingredients and effective formulas inspired by Nordic nature.We're now hiring aUGC Creative Strategistto join our Meta Creative Team.You will develop UGC concepts, write direct-response briefs, and help scale high-performing ad creatives across European markets.Tasks
- Develop UGC concepts, hooks, and angles for paid social
- Write clear briefs for creators and UGC producers
- Research competitors and analyze winning ads
- Work closely with editors, designers, and media buyers
- Test and iterate creative concepts based on performance dataWho you are
- You have written scripts or coordinated UGC ads for Meta (Facebook / Instagram)
- You understand direct response and what makes ads convert
- You actively study ads, trends, and creative frameworks
- You are structured and comfortable managing creators remotelyBenefits
- Competitive salary and bonus based on performance
- International team of 22 people
- Performance-driven culture
- Weekly social calls
- Fun meetups 1–2 times per year
- Long-term growth opportunity