Empresa:
Sybilion
Descrição da Função
Sybilion builds AI-powered forecasting and decision-support for complex supply chains and industrial companies. We process trillions of market, climate, and trade signals to give procurement, supply chain, and finance teams the timing advantage they need to outsmart uncertainty.
We're hiring our first dedicated Marketing Generalist (B2B 360 ) to own demand generation end-to-end: strategy + execution across inbound and paid - from positioning and campaigns to conversion, distribution, and reporting.
Important: you don't need to be the primary writer/designer every day. You do need to be the person who decides what we should say, to whom, where, and why - and can execute (hands-on) while coordinating internal SMEs and/or freelancers/agency when needed.
1) Go-to-market messaging & segmentation
Define ICP segments, personas, messaging, and offers by audience (procurement, supply chain, finance)
Create content/campaign pillars and choose the priority bets each quarter
2) Paid demand generation (strategy + hands-on execution)
Plan, launch, and optimize campaigns across LinkedIn Ads, Google Ads, and Meta (Facebook/Instagram)
Own budgets, targeting, creative testing, landing pages, and conversion tracking
Run experiments (A/B tests, new audiences, new angles/offers) and scale what works
Report on CAC, CPL, conversion rates, pipeline impact, and learnings
3) Website, SEO & conversion
Keyword strategy, topic roadmap, on-page foundations
Work with our agency to ship pages that rank and convert
Own conversion rate improvements: landing pages, CTAs, forms, lead magnets, simple A/B tests
4) Content & distribution engine
Content ops: ideation pipeline, briefs, calendar, QA (write when faster, often coordinate creation)
LinkedIn distribution: company page + key leaders, weekly cadence, formats, hooks, ghostwriting coordination
Repurpose content into ads, landing pages, newsletters, and sales enablement assets
5) Analytics & attribution
Own instrumentation and reporting: GA4, Search Console, HubSpot/CRM dashboards
Track traffic conversions MQL/SQL pipeline and turn insights into action
Maintain clean campaign tracking (UTMs), attribution views, and weekly/monthly performance reviews
2-6 years in B2B marketing / demand gen / growth marketing in a high-ownership environment
You can set strategy and execute (not only manage agencies)
You have hands-on experience running and improving campaigns on:
LinkedIn Ads
Google Ads (Search; bonus if Display/YouTube)
Meta Ads (Facebook/Instagram)
Comfortable with technical topics (AI, data, supply chain, chemicals/materials, finance) and simplifying them
Strong at prioritising, running projects, and shipping consistently
Metrics-minded: funnels, conversion rates, attribution, testing
Based in/near Porto and legally allowed to work in Portugal
SaaS/AI/analytics or supply chain audience experience
Hands-on with Ahrefs/SEMrush, GA4, Search Console, HubSpot, Webflow/WordPress
Experience with lead magnets (checklists, one-pagers, calculators), webinars/events, partner co-marketing
Can do lightweight visuals in Canva/Figma
Observações
Porto (Portugal)
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