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Location:
Oeiras, Portugal
Job Category:
Other
EU work permit required:
Yes
Job Reference:
5e431fbe162d
Job Views:
3
Posted:
23.06.2025
Expiry Date:
07.08.2025
Job Description:
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
The Sr. Associate, Trade Marketing will deliver the Annual Trade Marketing plan reporting to the Trade Marketing Head Iberia, managing marketing plans for key accounts and sales teams to meet business objectives and achieve the best ROI. The role acts as a bridge between marketing and sales in designated categories.
In this role, a typical day will include:
* Developing the brand and channel planning process to drive share, revenue, and operating income goals for assigned customers and channels, leveraging synergies to increase market share, and managing & optimizing the allocated budget.
* Developing and implementing the Trade Marketing strategy (concepts, measures, policies) to improve recommendation, availability, and visibility of products within existing categories, building and improving trade category management, space management, and merchandising concepts, leading campaign implementation in alignment with the marketing team.
* Applying a structured approach to promotional activity planning and enhancing presentation at the point of sale, understanding the needs of top customers to develop personalized marketing plans, prioritizing customer satisfaction, and supporting sales objectives and budgets.
* Ensuring the effectiveness of activities, plans, and materials developed by the department, and identifying new needs.
* Strategic planning for online platforms (web, social media, digital marketing campaigns).
* Analyzing market trends, competitor activities, and customer insights to tailor trade marketing plans.
* Developing and optimizing trade promotional calendars by customer/channel and coordinating with marketing to ensure implementation of national campaigns.
* Supporting or planning industry trade shows, conferences, or optical fairs.
WHAT YOU’LL BRING TO ALCON:
* Bachelor's Degree in Marketing or Business Administration
* At least 3 years of experience in a similar role in retail markets preferred
* Strong project management and performance measurement skills
* Ability to work well under pressure and meet deadlines
* Analytical skills and problem-solving abilities
* Good organizational and time management skills
* Ability to develop strong relationships and work cross-functionally
* Fluency in Portuguese and English (reading, writing, understanding, and communication)
HOW YOU CAN THRIVE AT ALCON:
* Manage your workload and schedule effectively while achieving targets
* Collaborate with teammates to share best practices and learnings
* Enjoy focused growth and development opportunities to advance your career
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